Santiago Diaz Delgado

• Develop strategies for the growth of extended catalog of categories by identifying trends.
• Maintain strategic and tactical relationships with suppliers through commercial agreements.
• Integrate relevant suppliers from the physical business to the extended catalog business strategy.
• Define assortment and pricing strategy through market and customer analysis.
• Define, build and negotiate through a customer and business analysis.
• Define the category strategy in conjunction with the Marketplace team.
• Develop commercial proposals (promotions) and products of Our Brands to boost sales on extended catalog sites.
• Commercial strategies and campaigns to boost digital sales.
• Increased overall category sales by developing and executing strategic merchandising plans.
• Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
• Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
• Benchmarked category performance against industry standards, identifying areas for improvement and implementing targeted initiatives.
• Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
• Monitored industry trends to identify new business opportunities and emerging product categories for expansion.

Commercial trainee responsible for helping the performance of the Home&Living categories, ensuring the product catalog at the right price. Compare our prices and catalog with those of the competition such as Amazon and Mercado Libre. Develop growth plans and campaigns with suppliers.

• Enhanced client relationships by providing exceptional customer service and addressing inquiries promptly.
• Collaborated with sales team to develop new marketing strategies, resulting in increased revenue.
• Assisted in the preparation of commercial proposals and presentations, effectively communicating product offerings to potential clients.
• Conducted market research to identify industry trends and opportunities for business growth.
• Managed a diverse portfolio of clients, ensuring timely delivery of products or services according to their needs.
• Developed strong communication skills by presenting project updates to senior management regularly.
• Contributed to successful contract negotiations by providing accurate data analysis and strategic recommendations.
• Provided valuable insights into competitor activities, assisting the company in maintaining a competitive edge within the market.
• Increased overall client satisfaction by consistently meeting deadlines and exceeding expectations on deliverables.