Santiago Piedrahita
Business Administration
Ciudad De México,Distrito Federal
Summary
I am a multidisciplinary professional with outstanding commercial skills and over eight years of experience in business management, sales strategies and customer engagement, thus, I have a strong background in B2B sales, a proven ability to analyze and diagnose markets, as well as experience in the design and implementation of sales strategies, market surveys and introduction of new products. Most important I possess dynamic leadership skills and competitive spirit to encourage teamwork orientated excellence.
Overview
5
5
Certifications
17
17
years of post-secondary education
8
8
years of professional experience
Work History
Sales Manager
Gefrieren S.A. de C.V.
ciudad de méxico, Distrito Federal
06.2019 - Current
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Developed national sales programs using pull and push strategies.
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Reduced expenses by effectively negotiating contractor prices, terms and service agreements.
Managed more than forty sales accounts nationwide in Mexico through eleven commercial distributors - seven of which were engaged by me since the beginning of my role as manager. - Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Expanded market share 35% by increasing sales to retailers and distributors.
- Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
Manager / Owner
La Lundry 1 S.A.S.
Bogotá, Cundinamarca
06.2013 - 05.2019
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Stayed current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Consulted with customers to assess needs and propose optimal solutions.
- Based on B2B sales, our portfolio had more than 20 customers including high profile luxury hotels and industries (HORECA).
- Designed value propositions, maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
Education
Negociación: Arte Y Ciencia -
IPADE Business School
México 11.2020 - 02.2021
Especialización En Administración Financiera - Business Administration And Management
Universidad De Los Andes
Bogotá, Colombia 01.2012 - 12.2021
Bachelor of Business Administration - Business Administration And Management
Universidad Eafit
Medellín, Colombia 07.2004 - 06.2011
Skills
Relationship building
Certification
Successful Negotiation: Essential Strategies and Skills, University of Michigan, URL https://www.coursera.org/account/accomplishments/certificate/MEEYXA8Z5U24
Timeline
Successful Negotiation: Essential Strategies and Skills, University of Michigan, URL https://www.coursera.org/account/accomplishments/certificate/MEEYXA8Z5U24
02-2021
Negociación: Arte Y Ciencia -
IPADE Business School
11.2020 - 02.2021
Accounting Analytics, Wharton Online, URL https://www.coursera.org/account/accomplishments/certificate/PS8QL5DLLNN3
04-2020
People Analytics, Wharton Online, URL https://www.coursera.org/account/accomplishments/verify/QYWUPCURXU6E
02-2020
Operations Analytics, Wharton Online, URL https://www.coursera.org/account/accomplishments/verify/BHYX9YL4KJLD
12-2019
Customer Analytics, Wharton Online, URL https://www.coursera.org/account/accomplishments/verify/5XA99THGXYDM
10-2019
Sales Manager
Gefrieren S.A. de C.V.
06.2019 - Current
Manager / Owner
La Lundry 1 S.A.S.
06.2013 - 05.2019
Especialización En Administración Financiera - Business Administration And Management
Universidad De Los Andes
01.2012 - 12.2021
Bachelor of Business Administration - Business Administration And Management
Universidad Eafit
07.2004 - 06.2011
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