Hi, I’m
Sara Elizabeth Félix Tello
Demand Planning Manager
Guadalajara
Summary
Demand Planning Manager with 10+ years of experience in FMCG environments, leading S&OP; processes, demand forecasting, and inventory optimization. Proven track record in improving forecast accuracy (MAPE/WAPE), reducing bias, and aligning cross-functional teams to drive data-driven decision-making and business performance. Recognized for optimizing working capital, increasing service levels, and delivering measurable impact through structured planning processes and analytics.
Overview
6
years of professional experience
Work History
Verde Valle
Demand Planning Manager
07.2023 - 07.2025
Job overview
- Led S&OP; process implementation aligning sales, marketing, operations, and finance
- Managed forecasting using KPIs (MAPE, WAPE, BIAS)
- Monitored performance impacting working capital
- Coordinated cross-functional planning cycles
- Improved demand reliability through continuous evaluation
Heinz
Demand Planner Specialist
03.2021 - 07.2023
Job overview
- Managed demand planning at SKU and customer level
- Implemented S&OP; best practices
- Collaborated on rolling +3 demand plans
- Improved forecast accuracy and reduced bias
- Developed reporting (Excel, Power BI)
Vidimport
Demand Planner
05.2019 - 10.2020
Job overview
- Designed tools to improve planning collaboration
- Developed inventory tracking reports
- Supported forecasting and business planning
Education
Universidad De Guadalajara
MBA from Information Technologies
05.2001
Universidad De Guadalajara
Bachelor’s Degree from Financial Administration and Information Systems
12-2010
CRM Mexico
Certified in Demand Planning & Forecasting
05.2001
Skills
Demand Planning & Forecasting
S&OP; Leadership & Implementation
Inventory Optimization & Working Capital
Forecast Accuracy (MAPE, WAPE, BIAS)
Supply chain optimization
Capacity planning
Sales and operations planning
ERP systems
SAP
Forecast Pro
Power BI
Excel (Advanced)
Performance metrics tracking
Accomplishments
- Improved forecast accuracy (MAPE/WAPE) by 70%–88%, reducing bias and increasing demand reliability
- Reduced inventory levels by 10%, optimizing working capital and minimizing obsolescence
- Led end-to-end S&OP; implementation, aligning 4+ business areas and improving planning visibility
- Enhanced decision-making through reporting & analytics (Power BI, Excel)
Timeline
Demand Planning Manager
Verde Valle
07.2023 - 07.2025
Demand Planner Specialist
Heinz
03.2021 - 07.2023
Demand Planner
Vidimport
05.2019 - 10.2020
Universidad De Guadalajara
MBA from Information Technologies
05.2001
CRM Mexico
Certified in Demand Planning & Forecasting
05.2001
Universidad De Guadalajara
Bachelor’s Degree from Financial Administration and Information Systems