Venture Capital
Sergio Rojas
VP Of Business Development
Mexico City,Mexico City
Summary
Driven Business Development Executive with career history in multi-state distributed businesses and proven skill in hiring, developing and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, management transition and merger integration. Offering excellent interpersonal and communication skills and experience managing matrixed organizations.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Vice President of Business Development
La Haus
Mexico City, Mexico City
10.2021 - Current
- Launched first financial product: Down Payment Financing to home developers (La Haus Now). 260 units financed through La Haus Now, U$8.5M disbursed capital, and 34.5% IRR.
- In 9 months after launch revenue went from 0% to 15% of the company's total revenue generating U$667k in 1Q, U$938k in 2Q, and U$1.1M in 3Q.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
Country Manager
La Haus
Mexico City, Mexico City
01.2019 - 09.2021
- Employee #1 in Mexico. Launched operations in Mexico City in 2019, the most attractive market to start a startup in Latin America.
- Launched 3 additional major metropolitan areas within the country
- Scaled and led 400-member team to support company growth.
- Accomplished multiple tasks within established timeframes. Such as reaching 10k live listings within 4 months vs 14 months in Bogotá and 16 months in Medellin.
- As a result Mexico played an important role to secure our different fund raising activity: i) Seed Round U$ 4.5 M - Mainly used to successfully launch Mexico; ii) Serie A U$ 10 M - Demonstrated PMF in Mexico; iii) Serie B U$ 35 M - Became the leading proptech in Mexico, and iv) Serie B-1 U$ 100 M (50/50 debt:equity) - Mexico grew 10x y-o-y and accounted > 50% of company’s total Net Rev
Housing Research Fellow
New Story
Mexico City, Mexico City
05.2020 - 09.2020
- Researching affordable housing innovations, typologies and programming in Mexico to ensure that New Story is pursuing the highest leverage solutions to eradicate homelessness in one full city.
Associate
Dadoo y Asociados
Mexico City, Mexico City
09.2012 - 12.2018
- Closed 13 M&A transactions for 11 clients in 11 different industries covering 3 LatAm countries, adding total Equity of U$550M (not considering debt)
- Directly liaised with owners, C level executives, and managers in 5 different countries across 15+ industries.
- Executed, forwarded and simplified transactions for our clients, while presenting to them a detailed valuation and risk analysis that included: estimated 5/10 year projections, DCF, recent transaction multiples, comparable public company multiples, adjusted net asset value, IRR, DuPont analysis, SWOT, and market sizing and entry analysis.
- Led and coached Analysts who work on the team.
Education
MBA -
University of California, Berkeley, Haas School of
Berkeley, California 04.2017 - 12.2018
Bachelor of Science - Business Engineering
ITAM (Mexico Autonomous Institute of Technology)
Mexico City 08.2006 - 05.2011
Skills
Relationship building and rapport
Certification
Summer Institute for General Management, Stanford University Graduate School of Education - Summer 2009
Interests
Sports
Adventure Travel
Food
Photography
Reading
Technology
M&A
Timeline
Vice President of Business Development
La Haus
10.2021 - Current
Housing Research Fellow
New Story
05.2020 - 09.2020
Country Manager
La Haus
01.2019 - 09.2021
MBA -
University of California, Berkeley, Haas School of
04.2017 - 12.2018
Associate
Dadoo y Asociados
09.2012 - 12.2018
Bachelor of Science - Business Engineering
ITAM (Mexico Autonomous Institute of Technology)
08.2006 - 05.2011
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