Sergio Ivan Baray Gomez Farias
Marketing & Ventas
Tulum,ROO
Summary
Dynamic business management, AI, marketing, sales, and customer success professional with over 15 years of experience driving impactful projects across advertising, sales, customer service, call centers, and Airbnb property management as super host.
Recognized for exceptional empathy, communication, and problem-solving skills, consistently delivering human-centered solutions that foster trust and satisfaction in high-pressure environments.
Proactive and creative strategist known for generating measurable results through expertise in branding, business development, and digital innovation.
Committed to leveraging design, technology, and AI to enhance growth and efficiency while embracing continuous learning and holistic professional development.
Overview
15
15
years of professional experience
2
2
Languages
Work History
Airbnb Host
Autoempleo
01.2017 - Current
- Interior designe and photography that boosted listing performance.
- Managed full guest journey for seamless stays.
- Created clear, user-friendly house manuals.
- Increased satisfaction with tailored local recommendations.
- Consistently delivered 5 ⭐ guest experiences as Superhost.
Telemarketing Manager / Broker
Owner | Entrepreneur
01.2015 - 12.2022
- Recruitment, selection, and onboarding of high-performing sales staff.
- Development and implementation of structured training programs and manuals.
- Creation and optimization of persuasive sales scripts tailored to target markets.
- Consistently achieve and exceed commission-based sales goals under pressure.
- Skilled in conflict resolution and problem-solving for both clients and staff.
Telemarketing / Appointment Setter & Team Leader
Fiesta Americana | Grupo Posadas
- Exceeded sales and appointment targets
- Built strong client rapport
- Boosted conversions through persuasion
- Trained and mentored new hires
- Led team sales strategies
- Thrived in high-pressure environments
- Skilled in cold calling & outbound sales
- Consistently closed high-value deals
Advertising & Marketing Agency
Owner | Entreprenuer
Mexico City
01.2012 - 12.2019
- Designed, planned, and executed innovative business concepts, driving sustainable growth and market relevance.
- Led end-to-end business operations, ensuring efficiency, profitability, and consistent performance across all areas.
- Developed and optimized products and services, aligning with market needs and client expectations.
- Managed supplier relations and vendor contracts, ensuring cost efficiency and quality standards.
- Drove sales strategy and client success, increasing retention and customer satisfaction through proactive follow-up.
- Recruited, selected, and trained high-performance teams, building motivated staff aligned with company goals.
Implemented rapid conflict resolution protocols, minimizing risk and maintaining client trust. - Directed marketing and branding campaigns, leveraging copywriting, photography, audio, and video for measurable results.
- Oversaw financial planning and accounting, ensuring accurate budgets, cost control, and compliance.
Timeshare Sales Agent
Fiesta Americana | Grupo Posadas
Mexico City
01.2011 - 12.2012
- Delivered engaging resort tours and presentations, highlighting lifestyle benefits and value of ownership.
- Built quick rapport and trust with prospects through active listening and needs analysis.
- Positioned timeshare products with persuasive communication and solution-based selling strategies.
- Handled objections and concerns effectively to maintain interest and readiness for closing.
- Consistently achieved and exceeded sales and tour-to-close targets through disciplined execution.
Education
Licenciatura - Marketing
Instituto Tecnologico De Chihuahua
Chihuahua 05.2001 -
Superior Universitario - Administración De Empresas
UTEQ
Querétaro 05.2001 -
Skills
Creativo
Musico compositor y cantante
Soy musico multi instrumentista, compositor y cantante. Me encanta tocar la guitarra y componer canciónes conscientes y de musica medicina para ceremonias de cacao, sound healing y ecstatic dance, canto y toco varios instrumentos como la guitarra, tambores, flauta, handpan, arpa, la musica es mi mayor pasión.
Timeline
Airbnb Host
Autoempleo
01.2017 - Current
Telemarketing Manager / Broker
Owner | Entrepreneur
01.2015 - 12.2022
Advertising & Marketing Agency
Owner | Entreprenuer
01.2012 - 12.2019
Timeshare Sales Agent
Fiesta Americana | Grupo Posadas
01.2011 - 12.2012
Licenciatura - Marketing
Instituto Tecnologico De Chihuahua
05.2001 -
Superior Universitario - Administración De Empresas
UTEQ
05.2001 -
Telemarketing / Appointment Setter & Team Leader
Fiesta Americana | Grupo Posadas
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