Sofía Llamas Pérez-Salazar

• Increase brand awareness by developing and implementing strategic marketing campaigns. Especially for upcoming brands such as Lajuana and Plateria Laveta, that have increased their revenue in approximately a 30%
• Implement strategic plans with targeted social media content to drive branding initiatives.
• Conduct market research to identify emerging trends, competitive landscape insights, and opportunities for growth.
• Use of CRM tools to manage client information and track progress on accounts.

• Develop and deepen client relationships to increase loyalty and brand engagement.
• Execution of social events and organic PR campaign.

• Led the planning, design, and execution of large-scale projects, ensuring alignment with budgets and timelines.
• Oversaw content production for branding and advertising materials.
• Managed retail, fashion, and home brands, maintaining strong client relationships through continuous communication and follow-ups.
• Coordinated deliverables and requests with internal teams (Planning, Creative, and Production) to ensure seamless execution.
• Supervised end-to-end project implementation, ensuring quality and strategic alignment.
• Developed the marketing strategy for Liverpool’s private brands (MAP, That’s It, and HAUS), driving sales growth by 2 percentage points from 2023-2024. MAP’s engagement rate increased by +6.65%, HAUS by +7.02%, and That’s It by +4.88%.

• Development and execution of PR and marketing strategies for Grupo Bellinghausen in their launch of new location and concept Puerto Prendes.
• Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
• Collaborations with top distilleries such as Casa Herradura and Grupo Cuervo.

- Brand coordinator for EATER (food website by Vox Media)

• Negotiation of terms and conditions for the new marketing strategy in Mexico.

- Jr. Account Executive for MINI Cooper, MIDO, Hamilton, BMW, Stradivarius

• Development and execution of PR strategies.
• Project management for marketing strategies.

- Account assistant for Levi's Mexico, Netflix, Shutterstock and Hasbro.

• Data management of PR campaigns.
• Organized product launches with attention-grabbing events that attracted media coverage and spurred consumer interest.