Sofía Martínez Fonseca
México,GRO
Summary
After establishing myself as a Brand Associate for three years in the MS and SMA units at Biogen, my goal is to gain experience in the sales area to later consolidate a career in the access area for the private sector.
Overview
8
8
years of professional experience
Work History
Brand Associate
Biogen
12.2020 - Current
- Assisted with development and implementation of organization brand strategy
- Generated reports to support development and implementation of marketing plans
- Marketing area budget management
- Purchase orders and contracts
- Visits to health professionals with sales force (collection and understanding of insights)
- Creation and monitoring of commercial materials
- Training key messages for sales force
- Execution of activities for the correct implementation of “Cleo”, App for people living with Multiple Sclerosis.
- Development of events and sponsorships for health professionals
Digital Marketing Executive
Publicis Media México, P&G Account
06.2018 - 05.2020
- Budget administration
- Reconciliation of platform results and purchase orders
- Digital planning assistant
- Generating reports: brands digital history, forecast, KPIs
- Campaign implementation
- Planning and monitoring of media proposals
- Contact with client
- Improved lead quality by developing targeted content for each stage of the buyers journey
Production Assistant
Foro Shakespeare
07.2016 - 12.2017
- Budget management
- Purchase orders, cash management
- Activity management and project monitoring
- Assistant in preparing reports and folders for EFITEATRO
- Attention to customers and suppliers
- Demonstrated adaptability in handling various production roles as needed, enhancing versatility within the team.
Education
MBA - Management
Escuela Bancaria Y Comercial
Ciudad De México06.2016
Skills
- Relationship Management
- Marketing
- Sales Support
- Project Management
- Budget Development
SOFT SKILLS
- Collaboration and communication
- Adaptability
- Resilience
- Empathy
- Flexibility
Additional Information
Veeva Inscite
Microsoft office
Oracle
Asana
Languages
English
Upper intermediate (B2)
Timeline
Brand Associate
Biogen
12.2020 - Current
Digital Marketing Executive
Publicis Media México, P&G Account
06.2018 - 05.2020
Production Assistant
Foro Shakespeare
07.2016 - 12.2017
MBA - Management
Escuela Bancaria Y Comercial
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