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Dynamic Social Media Marketer experienced in online marketing and strategic content planning. Over 5 years of marketing through social media platforms. Proven history of developing impactful marketing plans driving new traffic to websites.
Hi, I’m
Sofia Luna Ramírez Vaudagna
Social Media Coordinator
Cancún
Summary
Overview
2
years of professional experience
4
years of post-secondary education
Work History
Canopy by Hilton Cancun La IslaCancún
Marketing and Social Media Coordinator
12.2022 - Current
Job overview
- Partnered with graphic designers creating content and promoting ad campaigns.
- Strategized and developed video content for client's website and social media publications.
- Developed comprehensive resource management reports, data presentations and data analytics reports.
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
- Identified effective promotional methods and negotiated media through meticulous market research.
- Engaged social media audience by collaborating with graphic designers to develop viral content.
- Created printed marketing materials designed to drive campaigns.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Increased local sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
YouPlus MarketingCancún
Content Creator
06.2020 - 02.2022
Job overview
- Applied current editing and photography tools to tell great stories.
- Generated stories to reflect current trends and news to pull audience into website.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Implemented strategies and tactics to grow followers on social media channels.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Presented clients with unique copy options based on overall marketing objectives.
- Put together videos for social media, advertising and informational purposes.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Education
Centro De Estudios GestaltCancún
Bachelor from Multimedia And Graphic Desing
08.2018 - Current
University Overview
Skills
Marketing and advertising
Campaign management
Strategic planning
Brand development
Client communication
Market Positioning
Self-Motivated
Interests
Interior Desing
Timeline
Marketing and Social Media Coordinator
Canopy by Hilton Cancun La Isla
12.2022 - Current
Content Creator
YouPlus Marketing
06.2020 - 02.2022
Centro De Estudios Gestalt
Bachelor from Multimedia And Graphic Desing
08.2018 - Current