Summary
Overview
Work History
Education
Skills
LANGUAGES
EXTRA-CURRICULAR ACTIVITIES
INTERNSHIPS
REFERENCES
Certification
Timeline
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Tania Ruezga

State of Mexico,MEX

Summary

Dynamic and results-driven professional with extensive experience in corporate business environments, specializing in new product development and commercialization. Adept at formulating and executing international sourcing strategies, overseeing manufacturing processes, and managing co-packing operations. Proven track record in driving various supply chain initiatives to optimize efficiency and reduce costs. Passionate about contributing to Corporate Social Responsible Businesses that prioritize people and make a meaningful impact on their lives.

Diligent [Desired Position] with solid background in overseeing team operations and implementing process improvements. Successfully led various projects, ensuring timely completion and adherence to quality standards. Demonstrates strong leadership and problem-solving skills in dynamic environments.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Global Procurement Jr Manager

Abbot Laboratories
  • Main achievements: Successfully led the national launch of PEDIALYTE and spearheaded the introduction of GLUCERNA, targeting specialized nutrition for diabetes management.

Project Management Sub-Director

ALSEA
  • Main achievements: Construction of the COA: Center of Operations Alsea

Design to Superior Value Country Leader

Danone Latin America
09.2024 - 03.2025
  • Developed a comprehensive project global methodology playbook for Danone, successfully training global teams and identifying key business opportunities in Mexico, Brazil, and Argentina.
  • Secured a committed 3-year pipeline value equal to or exceeding 7% of the category’s total end-to-end cost of goods sold (COGS).
  • Spearheading efforts to identify robust end-to-end ideas and gather factual data, enabling consultants to provide relevant insights on competition, global market trends, and our business operations in Mexico.

Specialized Nutrition Senior Project and Sourcing Manager

Danone -Nutricia * US and Latin America
11.2022 - 08.2024
  • Objective: Led Danone’s transformation by introducing a new export category for Mexico: “Nutricia Liquids Sourcing”, shifting from current European sourcing to launching a plan for Nutricia US’ core portfolio (infant and adult categories, mainly oncology).
  • Key Achievements: Nearshoring Opportunity: Established Mexico as the sourcing HUB for the Americas, expanding the sourcing exercise continent-wide.
  • “S” Improvements: Scale: Achieved 37% COGS productivity improvement compared to current liquid production in Netherlands, with projections of 43% by 2028 and 48% by 2029.
  • Speed: Improved transit time by 77%, enhanced consumer centricity, and reduced core working capital. Ensured 39% innovation contribution over Net Sales for Nutricia USA.
  • Size: Increased Gross Margin to 68% in Mexico compared to 52% in the Netherlands.
  • Sustain: Established global standards as the foundation for local production, improving Quality Food Safety from Index D (Netherlands) to Index B (Mexico).
  • Synergy: Expanded into new business opportunities for Mexico, Central, and Latin America.
  • Society: Successfully led change management initiatives to transition the company to adopt a completely new business: Specialized Nutrition.

Project and Portfolio Sr Officer Company Leader

Danone Mexico
09.2016 - 11.2022
  • Main Achievements: Established the Project Management Office for Danone Mexico, leading the Innovation and Productivity Management Senior Committee.
  • Achieved a significant increase in the innovation rate (Innovation/Net Sales) from 6.5% to 20.2%, a rise of 1,370 basis points.
  • Reduced time to market by 68%, transitioning from “re-formulations/new pack” to “disruptive” projects.

Global Operations Business Director / Project Manager Office Leader

Conagra Foods, Mexico
02.2013 - 03.2016
  • Mexico: Grow the Top Line: Achieved net sales of US$ 290M with a gross margin of 42%.
  • Expand the Bottom Line: Delivered a target of US$ 9.2M through COGS reduction initiatives. Facilitated “Total Margin Change Management” ideation sessions globally.
  • ACT II Local Production Strategy: Improved ACT II portfolio COGS in Mexico by 38% compared to the US, enhancing gross margin by 800 basis points (from 35% to 43%).
  • Frozen Platform Launch: Introduced the frozen platform in the Cash & Carry channel, generating US$ 1M in sales.
  • Ketchup Re-engineering: Developed sourcing solutions for the dog pack format for Hunt’s and Del Monte brands; net sales of US$ 1.2M, a gross margin of 35%, and ROI ≥ 20%.
  • New Operational Model: Transitioned from one central distribution center to five strategically located centers in partnership with DHL, achieving US$ 1.5M in savings by changing 3PL partners.
  • UK: ACT II “English (European Union) Export Version”: Developed new designs, packaging, and formulas for 18 countries, ensuring 100% compliance with local laws and sanitary registrations. Achieved €7.5M in incremental net sales in the first year.
  • Colombia: ACT II Local Production Strategy: Delivered three “Local Supply Chain” scenarios on time, improving COGS by 39% compared to the imported scenario. Successfully presented two joint venture deals (Team Foods vs. Colombia) to the International Leadership Team.
  • Israel: PAM Passover: Delivered an exclusive edition on time and in full, adhering to Jewish laws and production processes in plant, resulting in US$ 800K in incremental net sales for the Global Markets division.

Innovation Brand Change Sr. Manager for Mexico and Latin America

Diageo, Mexico City
08.2005 - 02.2013
  • Other Jobs in Diageo:
  • Global Supply for Innovation Manager
  • Latin America Supply Technical Manager
  • Imports and Planning Coordinator
  • Top Achievements:
  • Successfully launched over 90 projects in Mexico and Latin America, increasing Mexico’s Innovation Net Sales Value from +3% of Total Sales in 2008 to +35% in 2010.
  • RÖKK Vodka -new to market-: Reduced launch timing by 50% (90 days from concept to shelf). Achieved a 46% sourcing COGS reduction by shifting from Puerto Rico to Guatemala (sourcing strategy). Implemented a new co-packing model in Mexico for 35% of the portfolio.
  • BLACKBURN Whiskey -new to world-: Achieved a 47% sourcing COGS reduction and improved liquid quality. Successfully added new “Blended Whisky Category” to the Mexican Norm, ensuring market compliance. Conducted a timely risk assessment, avoiding a potential GBP£ 550K recall, by only.
  • CAPTAIN MORGAN Rum -new to market-: Launched in Costa Rica 45 days ahead of target, reducing COGS by 31%. Led efforts to change the “National Norm of Rum” in Mexico, allowing Zacapa and Captain Morgan to be compliant as rums and not liquors. This change enabled a 47% COGS reduction and facilitated rollouts in Mexico, Argentina, Colombia, and Peru.
  • ZACAPA Rum and KETEL ONE Vodka Acquisitions -new to market-: As a member of the International Leadership Team, ensured the successful entry of the multi market launch of Zacapa and Ketel One reducing 27% the COGS on average. Mexico was the first market to launch Zacapa and it is now the global leader.
  • Buchanan’s Master -new to market-: Successfully managed an unexpected market reaction, resulting in a sales increase of 111 times the forecast during the test market launch. Led successful negotiations and strict follow-up processes to prevent stockouts in Mexico, despite the Scotland plant facing closure due to the 2009 financial crisis.

Education

Master’s Degree - International Relations and Communication

Complutense University of Madrid
08.2003

Bachelor’s Degree - International Trade

Instituto Tecnológico de Monterrey
08.1998

Skills

  • Project Management
  • Change Management
  • Global Sourcing
  • Local Sourcing
  • Innovation
  • COGS Productivity
  • Logistics
  • Imports/Exports
  • P&L Expert
  • Time Management
  • Budget Management
  • Resource Management
  • Procurement
  • Compliance
  • Leadership
  • Conflict Resolution
  • Analytical Thinking
  • Consulting Specialist
  • Global Negotiations Expert
  • Communication
  • Sustainability
  • Market insights analysis
  • Strategy Master
  • Negotiations
  • Keen attention to detail
  • Team coordination
  • Staff supervision
  • Technical skills
  • Performance reviews
  • Compliance management

LANGUAGES

English
Spanish

EXTRA-CURRICULAR ACTIVITIES

The Incredible Path to Innovation and Project Management (Facilitator) Diageo, Mexico and Venezuela March 2008 — July 2008 Facilitated the Innovation and Methodology course for Diageo Global in Latin America. Taught strategies on how to innovate in an increasingly competitive world. Covered trends and stage/gate methodology to achieve set objectives Intense advanced Leadership Development Program Diageo London September 2010 — November 2010 Selected as the sole representative from my country to participate in an intensive management and intercultural conflict resolution course held at London. This prestigious program recognizes managers who excel in their profession and demonstrate a strong commitment to the company.

INTERNSHIPS

Mexico Customs (Specialist in Global Imports) Nuevo Laredo and Veracruz Mexico Customs February 2006 — August 2006 Internships to understand the customs way of working in Mexico and its regulations

REFERENCES

  • COURSES
  • University of Glass Ohio, US Graduated June 2009 — August 2009
  • Breakthrough Diageo Way of Innovation and Sales Brand Technical Center, Chicago US Graduated August 2012 — November 2012
  • International Postgraduate Program in Innovation & End-to-End Business Strategy “How to Make the Impossible Possible!” Scotland – 2010 Focused on breakthrough innovation, strategic thinking, and implementing transformative business solutions from concept to execution.
  • Advanced Intense International Artificial Intelligence Postgraduate Program Massachusetts Institute of Technology (MIT) In Progress – April 2025 to Present

Certification

Generative Artificial Intelligence Applied to Digital Transformation by MIT

Timeline

Design to Superior Value Country Leader

Danone Latin America
09.2024 - 03.2025

Specialized Nutrition Senior Project and Sourcing Manager

Danone -Nutricia * US and Latin America
11.2022 - 08.2024

Project and Portfolio Sr Officer Company Leader

Danone Mexico
09.2016 - 11.2022

Global Operations Business Director / Project Manager Office Leader

Conagra Foods, Mexico
02.2013 - 03.2016

Innovation Brand Change Sr. Manager for Mexico and Latin America

Diageo, Mexico City
08.2005 - 02.2013

Global Procurement Jr Manager

Abbot Laboratories

Project Management Sub-Director

ALSEA

Bachelor’s Degree - International Trade

Instituto Tecnológico de Monterrey

Master’s Degree - International Relations and Communication

Complutense University of Madrid

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Tania Ruezga