TOMÁS FRANCISCO ARIAS SÁNCHEZ
Regional Sales Manager
México City
Summary
Analytic and competitive thinking with significant experience in the automotive industry. Seeking a global perspective, new experiences, and situations that challenge the current way we see work.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Regional Sales Manager
Nissan Importers Business Unit
11.2023 - Current
- Work head to head with NIBU business partners and importers in two of the main markets(Colombia and Costa Rica), in order to achieve sales, wholesales and competitiveness while ensuring profitability and customer satisfaction.
- Keep a close relation with the Managing directors and commercial teams from each country to achieve operational excellence.
- Align corporate plans and campaigns with business partners in each market.
- Analyze the optimal inventory levels that are aligned to the potential sales of the market thought the right product and grademix placement
- Year over year sales increase by implementing strategic marketing plans and nurturing key client relationships.
Product Marketing Jr Manager
Nissan Importers Business Unit
11.2022 - 01.2024
- Owner of the commercial strategy and product management os the entire SUV's portfolio in all NIBU markets.
- Setting the right competitiveness strategy through pricing and incentives, jointly with the business partners gross margin
- Follow up of main KPI's to secure business plan scenario and maximize opportunities in the SUV's portfolio.
- Ensure the right product positioning and expenses strategy in all its lifecycle
- Product responsible for the successful launch of Nissan X-Trail e-POWER in the region
Product Marketing Senior Specialist
Nissan NIBU
11.2020 - 10.2022
- Part of the Chief Marketing Manager team responsible for six products in 23 countries in Latin America, in which I deliver successful model facelifts for two of the most important Nissan Products, and a full model change for Qashqai in the region
- Developer of the Mid Term Plan process and NIBU scenario which consisted on defining the brand product and potential for the next five years
Product Marketing Specialist
Nissan NIBU
06.2020 - 11.2020
- Responsible for competitiveness status and new products launching for Central American countries
- Constant communication with countries directors in order to maintain a healthy Nissan portfolio
- Involved in several products repositioning (Competitiveness adjustment) to increase the products performance in the region
- In charge of the competitiveness tracking for NIBU main countries
Strategic Marketing Analyst
Nissan NIBU
06.2019 - 06.2020
- Responsible and controller in the development and implementation of commercial offers by quarter, supported by the variable marking expenses budget (+$15MMUSD) for LAC 34
- The job consisted on a constant communication with sales and finance team in order to achieve sales objectives without affecting our current profit
- During this year I was rated as 'Outstanding' in Nissan Contribution Appraisal program
Dealer Network Development Intern
Nissan LATAM
03.2018 - 06.2019
- Development of strategies and tools aimed to increase investors profitability and Nissan market share in LAC 34
- A major focus was given to the adaptation of global programs for Nissan importers with impact on customer convenience, loss opportunity, and intra-brand competition
- Some of my main contributions to the teams were the analysis of the dealers influence zones in Costa Rica, performance ranking tool in Uruguay and Network plan definition for Colombia and Ecuador
- Orator in DND Seminar 2018 for main Nissan LAC importers
Education
Bachelor of Business Administration -
Universidad Iberoamericana Santa Fe
08.2014 - 06.2019
Study Abroad - Business Administration
Deusto Business School
08.2017 - 01.2018
Management Accelerator Program - Business Administration And Management
McKinsey & Company
05.2001 -
Skills
Sales Leadership
Analytical Thinking
Competitive Analysis
Product and service knowledge
Forecasting and Reporting
Sales Lifecycle Management
Competitor Analysis
Personal Information
Date of Birth: 04/30/96
Timeline
Regional Sales Manager
Nissan Importers Business Unit
11.2023 - Current
Product Marketing Jr Manager
Nissan Importers Business Unit
11.2022 - 01.2024
Product Marketing Senior Specialist
Nissan NIBU
11.2020 - 10.2022
Product Marketing Specialist
Nissan NIBU
06.2020 - 11.2020
Strategic Marketing Analyst
Nissan NIBU
06.2019 - 06.2020
Dealer Network Development Intern
Nissan LATAM
03.2018 - 06.2019
Study Abroad - Business Administration
Deusto Business School
08.2017 - 01.2018
Bachelor of Business Administration -
Universidad Iberoamericana Santa Fe
08.2014 - 06.2019
Management Accelerator Program - Business Administration And Management
McKinsey & Company
05.2001 -
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