TOMÁS FRANCISCO ARIAS SÁNCHEZ

Window person from Nissan with LATAM importers with a focus not only on sales but business continuity. Currently in charge of two of the main countries from the region.

• Utilized data-driven insights to make informed decisions that resulted in higher returns and segment share improvements
• Ensure importer profitability by optimizing network coverage and dealer sales per outlet
• Coordinated cross-functional teams to ensure annual plan KPI's achievement.

• Work head to head with NIBU business partners and importers in two of the main markets(Colombia and Costa Rica), in order to achieve sales, wholesales and competitiveness while ensuring profitability and customer satisfaction.
• Keep a close relation with the Managing directors and commercial teams from each country to achieve operational excellence.
• Align corporate plans and campaigns with business partners in each market.
• Analyze the optimal inventory levels that are aligned to the potential sales of the market thought the right product and grademix placement
• Year over year sales increase by implementing strategic marketing plans and nurturing key client relationships.

• Owner of the commercial strategy and product management os the entire SUV's portfolio in all NIBU markets.
• Setting the right competitiveness strategy through pricing and incentives, jointly with the business partners gross margin
• Follow up of main KPI's to secure business plan scenario and maximize opportunities in the SUV's portfolio.
• Ensure the right product positioning and expenses strategy in all its lifecycle
• Product responsible for the successful launch of Nissan X-Trail e-POWER in the region

• Part of the Chief Marketing Manager team responsible for six products in 23 countries in Latin America, in which I deliver successful model facelifts for two of the most important Nissan Products, and a full model change for Qashqai in the region
• Developer of the Mid Term Plan process and NIBU scenario which consisted on defining the brand product and potential for the next five years

• Responsible for competitiveness status and new products launching for Central American countries
• Constant communication with countries directors in order to maintain a healthy Nissan portfolio
• Involved in several products repositioning (Competitiveness adjustment) to increase the products performance in the region
• In charge of the competitiveness tracking for NIBU main countries

• Responsible and controller in the development and implementation of commercial offers by quarter, supported by the variable marking expenses budget (+$15MMUSD) for LAC 34
• The job consisted on a constant communication with sales and finance team in order to achieve sales objectives without affecting our current profit
• During this year I was rated as 'Outstanding' in Nissan Contribution Appraisal program

• Development of strategies and tools aimed to increase investors profitability and Nissan market share in LAC 34
• A major focus was given to the adaptation of global programs for Nissan importers with impact on customer convenience, loss opportunity, and intra-brand competition
• Some of my main contributions to the teams were the analysis of the dealers influence zones in Costa Rica, performance ranking tool in Uruguay and Network plan definition for Colombia and Ecuador
• Orator in DND Seminar 2018 for main Nissan LAC importers