Tricia Berta
Burlington
Summary
Accomplished and results driven offering over 15 years of experience with top-tier waste management and recycling companies in customer service management, Major and National Accounts. Skilled at identifying growth opportunities excelling in consultative sales and developing sustainable sales strategies. Purpose-driven with a strong work ethic and committed to creating a positive impact.
Overview
21
21
years of professional experience
Work History
Major Account Manager
Waste Connections of Canada
Toronto
01.2018 - Current
- Managing 25% of the Toronto district account base revenue
- Building strong relationships, successfully driving retention, new business and organic growth while minimizing losses
- YTD trending 140% over corporate gross sales goal
- Helped to facilitate onboarding for new team members through job shadowing
- Achieved 240% of gross sales goal in 2020
- Honor and embody WCC operating values to support business objectives.
District Sales Manager
Waste Connections of Canada
Hamilton
09.2021 - 03.2024
- Successfully identified potential new markets and customers that could be tapped into for increased revenue growth.
- Analyzed sales data and identified trends in order to develop targeted sales plans for assigned territory.
- Maintained relationships with key accounts within the district in order to facilitate repeat business opportunities.
- Managed a team of sales representatives and provided training, coaching, and mentoring to ensure optimal performance to achieve the Chairman's Club top achiever's award trip!
- Conducted weekly meetings with the sales staff to review progress against goals and pipeline.
- Negotiated contracts with customers to maximize profits while meeting customer needs.
- Lead a successful sales team to achieved their goals and grow EBITA.
- Prepared quarterly forecast and budgets for Sales
Supply Chain Manager
GreenMantra Technologies
01.2018 - 01.2018
- Responsible for the overall supply of raw materials, services, and maintenance of capital parts at the 'green' specialty chemical manufacturing facility.
- Successfully managed supplier performance and rating based on KPIs for cost, quality, and delivery while tracking and reporting key functional metrics to reduce expenses and improve effectiveness.
Sales Manager, Multi-Materials
North South Fibres, a Division of Wasteco
01.2016 - 01.2018
- Launched the plastics and Multi-Material Brokerage Division at North South Fibres
- Grew volumes of business and expanded client base
- Developed the multi-material brokerage segment built from fibre base portfolio
- Achieved maximum margins where possible based on each commodity.
Supply Chain Manager
Canada Fibers Ltd
01.2011 - 01.2016
- Accountable for inventory control, supplier management, sourcing and demand, cost control and quality initiatives on both a tactical and strategies basis
- Implemented effective and timely communication between upstream and downstream stakeholders to ensure optimal supply chain performance, agility and flexibility while demonstrating team leadership
- Responsible for operational budgets and productivity objectives.
Marketing Material Manager
Miller Waste Systems Inc.
01.2007 - 01.2010
- Proactively managed, developed and strengthened relationships with end markets, processors, mills and manufacturing facilities
- Responsible for monitoring commodities markets to maximize revenue streams from sales of 180,000 tonnes per annum
- Developed reporting of pricing of commodities to end-markets.
National Account Customer Service Manager
Waste Management Inc
01.2006 - 01.2007
- Lead manager on the amalgamation of the WM Canadian customer service call center to the WM North American customer service call center resulting in reducing overhead costs by $200k/annually
- Promoted with elevated responsibility including six direct reports
- Helped Increase EBIT results of 28% outpacing the company average of 4%
- Transitioned to customer engagement mentality, resulting in $1million in added revenue in 2006.
National Account Program Manager
Waste Management Inc
01.2004 - 01.2006
- Collaborated with National Account clients to build successful sales strategies and further develop B2B business relationships
- Implemented fuel surcharge strategy achieving over $1million in additional revenue while ensuring no customer defections
- Forged strong rapport with National Account clients maintaining contact to ensure incremental revenue growth, resolve concerns, facilitate communication and ensure satisfaction of services provided by WM Canada.
Education
Business Marketing -
Sheridan College
Human Resources Management -
Sheridan College
Skills
- Adaptability
- Self-motivated
- Problem-solving
- Attention to detail
- Goal oriented
- Effective communication
- Stewardship
- Business acumen
- Strategic planning
- Business development
- Call center management
- Leadership and work values
- Team development
- Sales and service-centric
- Relationship/contract management
- Forecast, budgeting and cost controls
- Sales Team Leadership
- Sales expertise
- Relationship building and management
- Customer Relationship Building
- Lead Generation
- Revenue Growth
- Direct Sales
- Database Management
- Customer Service Management
- Territory Management
- Competitive Analysis
- Goal Setting
- Team Coordination
Leadershipandworkvalues
- Team development
- Sales and service-centric
- Relationship/contract management
- Forecast, budgeting and cost controls
Proudmoments
- Successfully lead Sales Individuals to achieve Chairman's Club award in 2023 and honours in 2024!
- Acquired Bramalea City Centre contract beginning in Q3 2021 which includes nine compactors on 24hr rotation
- Secured the contract for Life Labs in May 2020 delivering approx. $16K/month in profitable revenue
Affiliations
- PGA Volunteer since 2010
- USGA Volunteer since 2016
References
References available upon request.
Timeline
District Sales Manager
Waste Connections of Canada
09.2021 - 03.2024
Major Account Manager
Waste Connections of Canada
01.2018 - Current
Supply Chain Manager
GreenMantra Technologies
01.2018 - 01.2018
Sales Manager, Multi-Materials
North South Fibres, a Division of Wasteco
01.2016 - 01.2018
Supply Chain Manager
Canada Fibers Ltd
01.2011 - 01.2016
Marketing Material Manager
Miller Waste Systems Inc.
01.2007 - 01.2010
National Account Customer Service Manager
Waste Management Inc
01.2006 - 01.2007
National Account Program Manager
Waste Management Inc
01.2004 - 01.2006
Business Marketing -
Sheridan College
Human Resources Management -
Sheridan College
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