Tulio Solorio
Mexicali
Summary
Communication Sciences graduate with over 10 years of professional experience leading audiovisual production, strategic communication, brand content, and event operations for private companies, government institutions, and cultural organizations. Specialized in developing high impact multimedia content, coordinating cross-functional teams, and managing end to end creative workflows aligned with marketing and organizational objectives. Strong background combining creative execution, operational leadership, logistics coordination, and corporate communication. Experienced collaborating with U.S. based marketing teams, producing content optimized for digital platforms, and managing simultaneous projects under tight deadlines while maintaining high production standards.
Overview
18
18
years of professional experience
Work History
Senior Creative Editor
Solo Brands
12.2022 - Current
- Lead creative production and post production for international brand campaigns across Meta, YouTube, e-commerce, and social media platforms.
- Produce high impact multimedia content including product videos, lifestyle campaigns, tutorials, and advertising assets.
- Direct photography and video production for digital marketing and e-commerce initiatives.
- Collaborate directly with the U.S. based marketing team to align creative deliverables with strategic brand objectives.
- Coordinate and schedule monthly marketing content calendars aligned with commercial goals, campaign priorities, and product launches.
- Manage multiple projects simultaneously while maintaining production quality, deadlines, and workflow efficiency.
- Contribute to campaign optimization through platform-specific content adaptation and audience focused creative execution.
Audio/Video Specialist II
Scantibodies Laboratories
12.2017 - 02.2021
- Spearheaded audiovisual production for internal communications, corporate events, and marketing initiatives.
- Directed video production projects from planning and scripting through final delivery.
- Coordinated event photography, audiovisual logistics, and live production support.
- Supervised production activities during on-location shoots and corporate events.
- Trained junior team members on audiovisual workflows, production standards, and operational procedures.
- Supported internal branding and employee engagement initiatives through multimedia communication.
Audiovisual Production Specialist
Instituto de Cultura de Baja California (ICBC)
01.2015 - 12.2017
- Produced and edited audiovisual content promoting cultural programs, public events, and institutional campaigns.
- Coordinated audiovisual logistics for event recording, live broadcasts, and promotional coverage.
- Managed photography documentation and promotional assets for institutional communication.
- Collaborated with multidisciplinary teams to ensure effective public outreach and event execution.
Information Specialist
Instituto de Cultura de Baja California (ICBC)
01.2014 - 01.2015
- Managed media relations and institutional communication for cultural programming.
- Coordinated editing and publication processes for the institution’s cultural magazine.
- Developed and distributed institutional press releases and communication materials.
- Supported public communication efforts and media outreach initiatives.
Operations Coordinator
Centro Estatal de las Artes (CEART)
01.2011 - 12.2013
- Led operational planning and logistics coordination for events hosted at the CEART Convention Center.
- Managed vendor relations, service contracts, client communication, and event support operations.
- Directed teams responsible for setup, technical support, and live event execution.
- Ensured operational quality standards and resolved real-time logistical challenges.
- Collaborated in audiovisual production and institutional event campaigns.
Editorial Designer
Periódico La Crónica
01.2008 - 01.2010
- Designed and edited newspaper layouts and editorial content.
- Coordinated with editorial and production teams to meet publication deadlines.
- Maintained visual consistency and quality standards for printed media.
Education
Bachelor’s Degree - Communication Sciences — Audiovisual Production
Autonomous University of Baja California (UABC)
Mexicali, Baja California, MexicoSkills
- Strategic Communication
- Creative Direction
- Brand Content Production
- Team Leadership & Cross-functional Collaboration
- Event Logistics & Operations
- Project & Workflow Management
- Digital Marketing Content
- Client & Stakeholder Communication
- Photography & Video Production Tools & Platforms
- Adobe Premiere Pro
- Final Cut Pro
- Photoshop
- Lightroom
- Reaper
- Microsoft 365
- Mondaycom
- Slack
Languages
Spanish — Native
English — Fluent
Timeline
Senior Creative Editor
Solo Brands
12.2022 - Current
Audio/Video Specialist II
Scantibodies Laboratories
12.2017 - 02.2021
Audiovisual Production Specialist
Instituto de Cultura de Baja California (ICBC)
01.2015 - 12.2017
Information Specialist
Instituto de Cultura de Baja California (ICBC)
01.2014 - 01.2015
Operations Coordinator
Centro Estatal de las Artes (CEART)
01.2011 - 12.2013
Editorial Designer
Periódico La Crónica
01.2008 - 01.2010
Bachelor’s Degree - Communication Sciences — Audiovisual Production
Autonomous University of Baja California (UABC)