Ubaldo Fierros
Sales And Marketing Manager
CABO SAN LUCAS
Summary
Dynamic hospitality professional with over 20 years of comprehensive experience in property management, owner services, reservations, sales, and golf marketing. Expertise in delivering precise and timely owner statements has fostered long-term trust with property owners and ensured seamless communication with clients. Strong advocate for a customer-first approach, emphasizing respect, reliability, and professionalism. Proven success in managing multimillion-dollar revenues while significantly enhancing owner satisfaction and operational efficiency.
Overview
30
30
years of professional experience
5
5
Certifications
Work History
Sales & Marketing Manager
Solmar Golf Links
- Current
- - Spearheaded golf sales strategies, contributing to over $7M annual revenue.
- - Strengthened client relationships with members and property owners.
- - Coordinated with call center teams to deliver timely communication and professional customer support.
- - Expanded trust and brand presence by partnering with US golf associations and online tour operators and travel agents.
Reservations & Owner Services Manager
Cabo del Sol
01.2005 - 01.2020
- - Directed reservations and property owner management services with full accountability for owner relations, ensuring delivery of accurate, transparent, and timely financial statements.
- - Strengthened long-term owner trust through precise monthly reporting, proactive communication, and consistent follow-through on commitments.
- - Recognized for excellence in responsiveness and professionalism, significantly reducing owner concerns and improving overall satisfaction.
- - Strong collaborative, family-oriented team culture by mentoring staff, fostering accountability, and promoting continuous improvement.
- - Ensured premium standards of property operations and services, reinforcing owner confidence in entrusting multimillion-dollar assets.
- - Produced financial forecasts and revenue analysis exceeding $15M annually.
- - Designed and implemented standardized reporting and communication protocols, reducing errors, increasing transparency, and elevating owner confidence.
- - Optimized property management workflows by creating streamlined layouts, forms, and service procedures, enhancing operational efficiency and consistency.
Corporate Reservations Manager
Brisas Hotels & Resorts
01.2002 - 01.2005
- - Directed call center and reservations for a hotel group generating $30M annually.
- - Prepared monthly and yearly owner and financial reports to enhance accountability.
- - Partnered with GMs and Sales Directors to align marketing plans with owner expectations.
Revenue & Reservations Manager
Westin
01.1996 - 01.2002
- - Managed reservations teams, ensuring data accuracy and timely reporting.
- - Implemented training and reporting systems to strengthen professional communication.
- - Collaborated with senior leadership on annual marketing and revenue plans.
Education
Digital Marketing
INNOVAED BUSINESS SCHOOL
ONLINESkills
- Owner & Client Relations Owner Statements & Reporting
- Customer Service Excellence Professional Communication
- Property Management Systems (Opera, Jonas, SMS, EZSuite, EZLinks Golf)
Certification
Revenue Management & Reservations (Starwood Hotels & Resorts)
Timeline
Reservations & Owner Services Manager
Cabo del Sol
01.2005 - 01.2020
Corporate Reservations Manager
Brisas Hotels & Resorts
01.2002 - 01.2005
Revenue & Reservations Manager
Westin
01.1996 - 01.2002
Sales & Marketing Manager
Solmar Golf Links
- Current
Digital Marketing
INNOVAED BUSINESS SCHOOL