Ulises Castillo
Publicist And Media Editor
San Luis Potosí
Summary
Skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver, and detail-oriented manager proficient in business operations and customer needs.
Overview
19
19
years of professional experience
2
2
Languages
Work History
Creative Director
Esparta Films MX
03.2015 - Current
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Monitored industry trends to keep creative materials fresh and engaging.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Implemented data-driven design strategies, resulting in more effective marketing materials.
- Presented creative concepts and pitches to clients, securing approvals and maintaining client satisfaction.
Project Manager, Digital Curation
Mexico Ministry of Health
08.2013 - 12.2013
- Successfully managed multiple communication projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for the design of institutional messages.
- Revised and analyze articles and health data in order to produce new ideas and scripts for the communicational goals of the project.
- Designed and produced educational video content for health campaigns
- Met project deadlines without sacrificing build quality or workplace safety.
Magazine Editor
City Magazine
01.2012 - 12.2013
- Mentored junior editors and writers, fostering professional development and growth within the team.
- Developed successful partnerships with industry experts for exclusive interviews and features, establishing the magazine as an authoritative source.
- Managed the editorial process from concept to publication for on-time delivery of each issue.
- Expanded readership through targeted marketing initiatives and strategic distribution channels.
Sales Content Creator for Digital Web Services
Anagram Media Group
02.2009 - 12.2010
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Applied current editing and photography tools to tell great stories.
- Strengthened content through proofreading and editing.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
- Crafted email marketing campaigns that nurtured leads into conversions, utilizing compelling copy and targeted messaging.
- Enhanced reader engagement with well-researched blog posts, incorporating SEO best practices to improve search rankings.
Advertising Production Coordinator
Astillero Films
06.2010 - 09.2010
- Coordinated with production team to support productivity targets and deadline management for the shooting.
- Supported continuous improvement initiatives by identifying areas for process optimization.
- Coordinated communication between departments, fostering a collaborative work environment.
- Created and maintained detailed reports and schedules of all production tasks.
Marketing Strategist and Manager
Action Coach
03.2007 - 04.2008
- Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
- Led a team of marketers to exceed project goals through strong leadership skills, fostering collaboration between departments.
- Established strategic partnerships with industry influencers to expand brand exposure and credibility.
- Influenced customer behavior through persuasive advertising copywriting techniques that resonated with target audiences.
Market Resaercher and Data Analyst
RVOX Quality Research Marketing
08.2005 - 07.2007
- Produced monthly reports using advanced Excel spreadsheet functions.
- Used statistical methods to analyze data and generate useful business reports.
- Improved decision-making processes with accurate data analysis and visualization techniques.
- Optimized data collection methods to enhance quality and volume of data captured for analysis.
- Conducted ad-hoc analysis to address urgent business questions, facilitating rapid response to market changes.
- Enhanced business efficiency by identifying trends and patterns in complex datasets.
Education
Diploma - Political Science And Government
Centro De Marketing Político
Ciudad De Mexico 05.2001 -
Master of Arts - Creative Writing
Centro De Capacitación Cinematográfica
Ciudad De Mexico 05.2001 -
Master of Arts - Film And Video Production
Universidad Del Centro De México
San Luis Potosí City, San Luis Potosí, Mexico 05.2001 -
Bachelor of Science - Marketing And Advertising
Universidad Politécnica De San Luis Potosí
San Luis Potosí City, San Luis Potosí, Mexico 05.2001 -
Skills
Creative team leadership
Media industry expertise
Strategic communications
Video editing
Social media strategy
Visual storytelling
Marketing communications
Avid and premiere mastery
Decision-making
Interpersonal skills
Written communication
Analytical skills
Excellent communication
Timeline
Creative Director
Esparta Films MX
03.2015 - Current
Project Manager, Digital Curation
Mexico Ministry of Health
08.2013 - 12.2013
Magazine Editor
City Magazine
01.2012 - 12.2013
Advertising Production Coordinator
Astillero Films
06.2010 - 09.2010
Sales Content Creator for Digital Web Services
Anagram Media Group
02.2009 - 12.2010
Marketing Strategist and Manager
Action Coach
03.2007 - 04.2008
Market Resaercher and Data Analyst
RVOX Quality Research Marketing
08.2005 - 07.2007
Diploma - Political Science And Government
Centro De Marketing Político
05.2001 -
Master of Arts - Creative Writing
Centro De Capacitación Cinematográfica
05.2001 -
Master of Arts - Film And Video Production
Universidad Del Centro De México
05.2001 -
Bachelor of Science - Marketing And Advertising
Universidad Politécnica De San Luis Potosí
05.2001 -
Similar Profiles
Abilio Caetano Alvarez de LaraAbilio Caetano Alvarez de Lara
Project Manager at Esparta Falcons S.L.Project Manager at Esparta Falcons S.L.
Colin BuchheitColin Buchheit
Enterprise Software Developer Internship at MX Holdings: MX Holdings HeadquartersEnterprise Software Developer Internship at MX Holdings: MX Holdings Headquarters
DIVYA CHARANDIVYA CHARAN
Production Designer /Associate Art Director at Films,ads,corporate films,documentryProduction Designer /Associate Art Director at Films,ads,corporate films,documentry
Braulio Alejandro García RiveraBraulio Alejandro García Rivera
Software Engineer at EnkoderSoftware Engineer at Enkoder
Héctor Hugo Contreras SánchezHéctor Hugo Contreras Sánchez
Senior Programmer/Analyst at PHINIA (Spinoff from BorgWarner)Senior Programmer/Analyst at PHINIA (Spinoff from BorgWarner)