Valeria González
Entertainment Business Management
México City
Summary
Professional in entertainment business management with a specialization in video games and new technologies. Experience in digital marketing, talent and influencer management, and event organization. Currently pursuing a master's degree in Development and Management of the Entertainment Industries.
Overview
8
8
years of professional experience
1
1
year of post-secondary education
Work History
EVENT PRODUCTION COORDINATOR
Live Events by Ocesa
08.2024 - Current
- Freelance position.
- Achieved successful event outcomes with meticulous attention to detail in each stage of planning and execution.
- Collaborated with cross-functional teams to deliver high-quality events within given timeframes.
- Built a reliable network of vendors and suppliers who consistently delivered high-quality products/services at competitive rates.
- Operating on the biggest events in Mexico, including concerts and festivals.
LATAM CONTENT CREATOR PROGRAMS COORDINATOR
Tencent Games
06.2023 - 10.2024
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Working closely with content creators to achieve our marketing goals, and connecting with our audiences in different countries.
- Creating and strengthening our sense of community.
INFLUENCER MARKETING / COMPETITOR ANALYST
Leaper360 / Caramelo Media
12.2022 - 04.2023
- Monitored campaign performance to make data-driven adjustments and optimize results.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Created ambassador programs to boost the relationship between our clients and our influencers.
EVENT PRODUCTION ASSISTANT
Matraka Experiential Marketing
09.2022 - 12.2022
- Developed creative solutions for event challenges, resulting in positive outcomes and memorable experiences.
- Worked on high profile events, with VIP guests and AA artists.
JR. TALENT AND INFLUENCERS COORDINATOR
Gaming Partners
09.2021 - 04.2022
- Entered data, generated reports, and produced tracking documents.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
- Collaborated with department heads to develop strategic plans aligning with overall company objectives, fostering a unified approach toward shared goals.
- Managed our own book of influencers ensuring their personal goals and meeting the company’s expectations.
PROFESSIONAL MAKEUP AND NAIL ARTIST
Freelance
01.2017 - Current
- Achieved excellent time management skills, allowing for efficient completion of tasks without sacrificing quality or client satisfaction..
- Maintained clean, organized workstations to ensure a safe and sanitary environment for clients and staff.
- Provided exceptional customer service by addressing concerns promptly and professionally, fostering client loyalty.
Education
Masters In Development And Management Of The Enter - Arts And Entertainment Management
Universidad Anáhuac México
10.2023 - Current
Degree In Entertainment Business Management - Specialty in Videogames And New Technologies
Universidad Anáhuac México
01.2019 - 12 2022
Film & Music Business - Arts And Entertainment Management
UCLA
Los Ángeles, California 06.2024 - Current
Live Events And Production Management - Arts And Entertainment Management
UNLV: University of Nevada Las Vegas
Las Vegas, Nevada05.2023
Live Events And Production Management - Arts And Entertainment Management
Stagecraft University of Nevada
Las Vegas, Nevada 05.2019 - 5 2023
Skills
Project management
Digital marketing
Event organization
Content editing
Social media management
Marketing tools
Creativity
Teamwork
Attention to detail
Team management
Logistics coordination and event execution
Events
- Scopely Celebration Day 2024
- Electronic Gaming Show 2023 (Production Coordinator)
- Electronic Gaming Show 2022 (Floor Manager)
- Adán Cruz (Production Assistant)
- EDC Ground Control
- NBA Globetrotters
- 2019 Fomula 1 Staff
- Hugh Jackman's production team
- NBA G League
- Vaivén 2021
Volunteer Experience
- Soñar Despierto, Media Coordinator and Head of Program “Cuéntame tu Sueño”.
- UNESCO Certified Clown
Languages
English
Advanced (C1)
Timeline
EVENT PRODUCTION COORDINATOR
Live Events by Ocesa
08.2024 - Current
Film & Music Business - Arts And Entertainment Management
UCLA
06.2024 - Current
Masters In Development And Management Of The Enter - Arts And Entertainment Management
Universidad Anáhuac México
10.2023 - Current
LATAM CONTENT CREATOR PROGRAMS COORDINATOR
Tencent Games
06.2023 - 10.2024
INFLUENCER MARKETING / COMPETITOR ANALYST
Leaper360 / Caramelo Media
12.2022 - 04.2023
EVENT PRODUCTION ASSISTANT
Matraka Experiential Marketing
09.2022 - 12.2022
JR. TALENT AND INFLUENCERS COORDINATOR
Gaming Partners
09.2021 - 04.2022
Live Events And Production Management - Arts And Entertainment Management
Stagecraft University of Nevada
05.2019 - 5 2023
Degree In Entertainment Business Management - Specialty in Videogames And New Technologies
Universidad Anáhuac México
01.2019 - 12 2022
PROFESSIONAL MAKEUP AND NAIL ARTIST
Freelance
01.2017 - Current
Live Events And Production Management - Arts And Entertainment Management
UNLV: University of Nevada Las Vegas