Hi, I’m
Valeria Sendo
KAM
Toluca
Summary
Collaborative Key Account Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
11
years of professional experience
Work History
SMI Group
Senior Key Account Manager
11.2023 - Current
Job overview
- Increased client retention by developing and implementing customized account management strategies.
- Strengthened relationships with key clients through regular communication and proactive problemsolving.
- Identified opportunities for upselling within existing accounts, resulting in increased revenue generation.
- Collaborated with internal teams to ensure timely and accurate delivery of products and services to clients.
- Developed comprehensive account plans for strategic growth, aligning with overall company objectives.
- Negotiated contracts and pricing agreements, securing advantageous terms for both the company and the client.
- Monitored industry trends to stay ahead of competitors, offering relevant solutions to customers'' needs.
- Conducted regular account reviews to identify areas for improvement or potential risks, taking corrective action as needed.
- Mentored junior team members in effective account management techniques, contributing to their professional development.
Alpla México
Senior Key Account Manager
09.2021 - 11.2023
Job overview
- Utilized technical knowledge to develop new markets and products
- Responsible for the development and growth of the standard caps market, reaching an increase in sales of 30% for this segment
- Managed to close the closures business in Central America, being the main supplier for Femsa (main Coke bottler in CA) throughout the territory.
- Increased client retention by developing and implementing customized account management strategies.
- Strengthened relationships with key clients through regular communication and proactive problemsolving.
- Collaborated with internal teams to ensure timely and accurate delivery of products and services to clients.
- Coordinated cross-functional teams on client projects, ensuring seamless execution from inception to completion.
Corvaglia Group
Key Account Manager
06.2020 - 08.2021
Job overview
- Developed and continually enhanced relationships with key accounts to maintain high visibility and increase market share
- Prospected new leads to convert into paid clients, one of those successful leads was Lala, one of the main Dairy producers in Mexico, being the only closure supplier for Lala´s PET products
- Negotiated and executed fair and profitable contracts
- Established client base and sales funnels to maximize revenue in line with targets.
Aptar México
Account Sales Manager
07.2018 - 05.2020
Job overview
- Managed to successfully close the BOB valve business for the edible oil sector, being the first supplier of these products in Mexico at that time
- Used professional sales techniques to negotiate best possible terms and conditions to satisfy customer requirements
- Translated customer requirements into workable features and collaborated with development teams to scope, design and launch new features
- Enhanced product marketing and sales, working closely with R&D to optimize messaging
- Managed team's work schedules to complete customer coverage.
Nissha PMX
Business Development Manager
05.2017 - 05.2018
Job overview
- Developed customer acquisition strategies to maximize sales volume and profitability
- Analyzed customer budgets, key competitors, and overall market to qualify new business opportunities
- Built and maintained relationships with senior decision-makers
- Managed sales calls, scheduled promotional work and tracked sales activities across channels
- Cultivated strong professional connections utilizing client visits, on-site presentations, and trade shows
- Supported high-profile projects with proposal development and contract negotiation
- Acquired consistent new business with well-formulated and executed strategies based on market expertise
- Developed solid relationships with industry partners, furthering business development objectives through multiple channels
- Tailored sales plans to specific markets, customers and objectives
- Improved business negotiation strategies and tactics
- Oversaw marketing functions for successful new customer acquisition
- Prospected for potential new clients to improve business opportunities.
Gergonne Plásticos Industriales
Sales Administrative Executive
03.2013 - 03.2017
Job overview
- Oversaw clerical staff, directing and monitoring sales activities
- Sustained high customer satisfaction rates with problem resolution and feedback loops
- Forged solid vendor and customer relationships based on trust and knowledgeable support
- Supported sales team operations by managing incoming leads, documenting communication and preparing proposals
- Processed requests for information, catalogs and samples
- Succeeded in keeping accounts accurate by verifying bills and payments before finalizing actions
- Resolved escalated customer complaints and answered questions regarding policies and procedures
- Managed office and team operations in line with budgets and timelines
- Enforced team adherence to quality standards, deadlines and proper procedures
- Strengthened budget planning by contributing administrative expertise and operations knowledge.
Education
Advance DesarrolloCiudad De México
No Degree from Management Skills
04.2023
EGAL
Diploma- Bachelor International Business & Trade
08.2019
ITAM
Certification - Key Account Management
02.2017
Skills
- Resilience
- Team Leadership
- Business Development
- Decision Making
- Resource Allocation
- Strategic Planning
- Cross-functional Collaboration
- Budget Management
- Industry Expertise
- Sales Forecasting
- High-Impact Proposal Presentation
Languages
English
Timeline
Senior Key Account Manager
SMI Group
11.2023 - Current
Senior Key Account Manager
Alpla México
09.2021 - 11.2023
Key Account Manager
Corvaglia Group
06.2020 - 08.2021
Account Sales Manager
Aptar México
07.2018 - 05.2020
Business Development Manager
Nissha PMX
05.2017 - 05.2018
Sales Administrative Executive
Gergonne Plásticos Industriales
03.2013 - 03.2017
Advance Desarrollo
No Degree from Management Skills
EGAL
Diploma- Bachelor International Business & Trade
ITAM
Certification - Key Account Management
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