Summary
Overview
Work History
Education
Skills
Personal Information
Phone
Software
Interests
Timeline
Generic
Valeria Stoff-Riegel Sarf

Valeria Stoff-Riegel Sarf

Administration
Mexico City

Summary

Customer-oriented General Manager with years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.

Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.

Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

21
21
years of professional experience
4
4
years of post-secondary education
5
5
Languages

Work History

General Manager

Soriene Spa
03.2015 - 12.2023
  • Drove business growth through targeted marketing campaigns that increased brand awareness within target markets.
  • Enhanced employee productivity by implementing comprehensive training programs and professional development opportunities.
  • Innovated new approaches to problem-solving which resulted in greater overall efficiency within the workplace.
  • Oversaw facility operations, ensuring a safe and clean environment for staff and visitors.
  • Led a team of professionals to consistently meet performance targets and deliver outstanding service.
  • Fostered a positive work culture by promoting teamwork, transparent communication, and employee recognition programs.
  • Safeguarded company assets by implementing robust security measures and protocols against potential threats or losses.

General Manager

Grupo Eurodes, S.A. de C.V.
11.2008 - 03.2015
  • Delivered services to customer locations within specific timeframes.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.
  • General administration
  • Accounting, finances, sales and buying.
  • Inventory, control, refilling at Wal-Mart
  • Logistics, imports from Canada, USA and Germany

Key Account Manager

Icono Comercial
04.2008 - 04.2009
  • Organized cross-functional teams to address complex client requests or projects efficiently, resulting in increased satisfaction levels among key accounts holders. Palacio De Hierro, Sears and small retail business.
  • Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
  • Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities. Sears and Palacio de Hierro
  • Expanded key account base by identifying and cultivating new business opportunities.

Key Account Manager México

Foster Jeans
09.2005 - 09.2006
  • Developed customized proposals for potential clients, demonstrating the value of the company''s products and services.
  • Monitored competitor activity within the industry, adjusting strategies accordingly to maintain a competitive edge in key accounts management.
  • Strengthened client relationships through regular communication and effective problemsolving.

Retail and Visual & Display Manager for Tommy Hil

GRUPO AXO
01.2003 - 01.2005
  • Developed seasonal display plans to highlight key products and trends, driving higher revenue during peak periods.
  • Trained new employees in visual merchandising techniques, improving overall store aesthetics.
  • Analyzed sales data to identify best-selling items and adjust displays accordingly for optimized sell-through rates.
  • Increased customer engagement by designing interactive display areas that encouraged product exploration.
  • Coordinated window displays for maximum curb appeal, attracting potential customers into the store.
  • Managed inventory rotation to ensure optimal product visibility and freshness on the sales floor.
  • Initiated cross-departmental collaborations to create cohesive end-to-end customer journeys throughout the store, fostering a seamless shopping experience.
  • Designed custom fixture layouts tailored specifically towards unique store formats, optimizing available retail space.
  • Collaborated with marketing teams for successful promotional campaigns, leading to increased sales.
  • Continuously updated displays to reflect current promotions and markdowns, ensuring accurate pricing information for customers.
  • Reduced out-of-stock incidences by closely monitoring inventory levels and collaborating with purchasing department.
  • Enhanced customer experiences by creating eye-catching and strategically placed product displays.
  • Cultivated strong relationships with vendors to secure prime positioning of their products within the store layout.
  • Conducted regular store walkthroughs with management team to identify opportunities for improvement in presentation and organization.
  • Oversaw visual merchandising for new store openings and store collateral change-outs.
  • Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
  • Improved field teams' sales by coaching on merchandising techniques.
  • Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective.
  • Communicated visual merchandising information and standards via in-store training and regular meetings.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.

Education

Bachelor of Arts - Fashion Marketing

Kwantlen University College
Vancouver, B.C.
05.2001 - 05.2002

Diploma - Fashion Design

Istituto Marangoni
Milan, Italy
05.1997 - 05.1998

Diploma - Fashion Design

Degli Abiti
Mexico City
05.1995 - 05.1996

High School Diploma -

Escuela Internacional De Turismo
Mexico City
05.2001 -

High School Diploma -

Colegio Suizo De México Swiss School
Mexico City
05.2001 -

High School Diploma -

Wilhelmsdorfer Internate
Baden Württemberg, Germany
05.1990 - 05.1991

Skills

  • Business Development
  • Distribution Management
  • Customer Relationship Management
  • Business Administration
  • Financial Administration
  • Staff Supervision
  • Expense Control
  • Customer Retention
  • Workflow Planning
  • Advertising and marketing
  • Schedule Management
  • Loss Prevention
  • Budget coordination

Personal Information

  • Place of Birth: Rio de Janeiro, Brazil
  • Date of Birth: 12/23/76
  • Nationality: Mexican (Naturalized), previously German

Phone

5533352919, 5513853321

Software

Word, Power Point, Excel Microsoft Office, email

Social media

Interests

Cooking, dogs, animals, illustration, crafts

Timeline

General Manager

Soriene Spa
03.2015 - 12.2023

General Manager

Grupo Eurodes, S.A. de C.V.
11.2008 - 03.2015

Key Account Manager

Icono Comercial
04.2008 - 04.2009

Key Account Manager México

Foster Jeans
09.2005 - 09.2006

Retail and Visual & Display Manager for Tommy Hil

GRUPO AXO
01.2003 - 01.2005

Bachelor of Arts - Fashion Marketing

Kwantlen University College
05.2001 - 05.2002

High School Diploma -

Escuela Internacional De Turismo
05.2001 -

High School Diploma -

Colegio Suizo De México Swiss School
05.2001 -

Diploma - Fashion Design

Istituto Marangoni
05.1997 - 05.1998

Diploma - Fashion Design

Degli Abiti
05.1995 - 05.1996

High School Diploma -

Wilhelmsdorfer Internate
05.1990 - 05.1991

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