VALYA CORTES
Cancún
Summary
Professional with over 10 years of experience leading sales and marketing strategies, focused on revenue growth, B2B/B2C account development, and commercial positioning.
Specialized in negotiation, ecommerce, and omnichannel marketing, with strong experience across hospitality, retail, and services.
Proven track record leading teams, managing strategic accounts, overseeing budgets, and making data-driven decisions to maximize revenue, profitability, and ROI.
Overview
14
14
years of professional experience
Work History
Sr. Key Account LATAM
Despegar.com
Cancún
03.2024 - 11.2025
- Strategic management of key hotel accounts across LATAM.
- Negotiation of commercial agreements, contractual conditions, and revenue optimization.
- Definition of commercial growth and positioning strategies.
- Performance analysis, benchmarks, and commercial KPIs.
- Coordination of trade & media marketing initiatives as sales enablers.
- Commercial representation at industry fairs and events.
Sales & Marketing Manager
Grupo Elite Lockers & Hotel Kanan Tulum Hotel
05.2021 - 01.2024
- Leadership of commercial and marketing strategy for 48 retail stores and a boutique hotel.
- Management of sales, ecommerce, omnichannel campaigns, and budget.
- Development of loyalty programs, partnerships, and influencer strategies.
- Monitoring of revenue, profitability, and ROI KPIs.
- Coordination of sales and marketing teams.
- Developed sales strategies to enhance market presence and drive customer engagement.
Sales & Marketing Manager
Galeón Capitán Hook
Cancún
01.2019 - 04.2021
- Leadership of sales team and commercial strategy.
- Negotiation with agencies and partners.
- Development of B2B and B2C strategies.
- Budget management and sales growth initiatives.
- Analyzed market trends to identify opportunities for product expansion.
- Developed relationships with key clients to foster long-term partnerships.
- Collaborated with marketing teams to align campaigns with sales goals.
Marketing Manager & Consultant
Absolem Marketing
Cancún & CDMX
01.2012 - 01.2019
- Agency leadership and commercial & marketing consulting.
- Growth, positioning, and ecommerce strategies.
- Developed comprehensive marketing strategies to enhance brand awareness and engagement.
- Analyzed market trends to identify opportunities for new product development and positioning.
- Oversaw budget allocation for marketing initiatives, ensuring efficient resource utilization.
Education
Diploma - Shopper y Trade Mktg
UVM Online
Ciudad De Mexico01.2023
MBA - Marketing Integral
Univ. Anáhuac Cancún
Cancún, Qroo01.2019
Diploma - Digital Marketing
Marketing Online
Ciudad de México01.2016
Bachelor of Science - Mercadotecnia
Univ. Anáhuac Cancún
Cancún, Qroo01.2011
Some College (No Degree) - Revenue Management
Aula Global
EspañaSkills
- Sales Strategy & Revenue Growth
- B2B/B2C Negotiation
- Key Account Management
- Trade Marketing
- Business Development
- Digital & Omnichannel Marketing
- KPI & Performance Analysis
- Strategic Thinking
- SEO / SEM
- Team Leadership
- Effective Negotiation
- Results-Oriented Mindset
Digital Tools
- SEO/SEM
- Microsoft Office
- Yellow Belt Excel
- Meta
- CRM (Asana, Trello, Monday, my hotel reputation)
- PMS ( Zavia)
- Yellow Belt Excel
- Microsoft Office
Languages
English
Advanced (C1)
C1
Spanish
Native
Native
Accomplishments
Honorific Mention MBA
Timeline
Sr. Key Account LATAM
Despegar.com
03.2024 - 11.2025
Sales & Marketing Manager
Grupo Elite Lockers & Hotel Kanan Tulum Hotel
05.2021 - 01.2024
Sales & Marketing Manager
Galeón Capitán Hook
01.2019 - 04.2021
Marketing Manager & Consultant
Absolem Marketing
01.2012 - 01.2019
Diploma - Shopper y Trade Mktg
UVM Online
MBA - Marketing Integral
Univ. Anáhuac Cancún
Diploma - Digital Marketing
Marketing Online
Bachelor of Science - Mercadotecnia
Univ. Anáhuac Cancún
Some College (No Degree) - Revenue Management
Aula Global