Víctor Bazaldua

• · Plan, develop and strategize advertising sales for digital media, managing a +22 client portfolio such as Walmart, Mercado Libre, Alsea across Mexico and LATAM.
• · Own and drive campaign planning (concept creation, creative development, quality assurance, testing, performance monitoring, and optimization) across TikTok platform.
• · Create advertising media placement purchase orders, providing documentation and insights in a timely manner, maintaining files and records updated on our databases.
• · Build and manage paid social media plans, track budgets and forecasts, evaluate and improve campaign effectiveness, and pinpoint new opportunities for growth and expansion.
• · Monitor campaign performance, analyzing key indicators, translating insights into plans.
• · Drive benchmark analysis focused on latest trends and cutting-edge technologies and tactics to drive strategic planning for high-impact advertising initiatives.
• · Establish and maintain strategic relationships with agencies and clients presenting new TikTok’s features and services across our portals and channels.
• · Developing and reporting Brand Lift studies and Attribution report campaigns for clients.
• · Overseeing projects with external vendors, including recruitment of respondents, survey development, data output, and report delivery.

Achievements:

• Managed 103 paid media campaigns, generating $3.5M+ in revenue; doubled reservations YoY.

• Closed new business with Office Depot & Sears ($86K), supporting cross-functional teams.

• Reduced Mercado Libre's outstanding debt from $3.9M to $531K, unlocking ad spend.

• Led LATAM’s first Branded Mission Duet for Liverpool; designated SME in Branded Effect.

• Contributed to 119% target attainment in Andean markets with transitional leadership

• · Create and execute advertising strategies for +30 of client portfolio for sport events such as UEFA, Major League Soccer, Europa League, and Major League Baseball, managing 30-35 monthly campaigns across Mexico and LATAM region.
• · Own and drive budget management per campaign, including expense estimates and sales forecasts/projection, creating monthly reporting.
• · Conduct ads planning considering ad space, understanding client concept creation, and translating key ideas into an engaging and disruptive idea, maintain brand messaging/integrity.
• · Manage and optimize advertising campaigns for ESPN´s linear channels, ensuring ROI and revenue goals are met.
• · Attend client´s queries, concerns, and doubts regarding advertising solutions, identifying the best type of advertising based on their needs and budget.

Achievements:

• Oversaw 30–35 monthly campaigns for top-tier sports content (UEFA, MLB, MLS).

• Managed budgets, campaign execution, and ROI optimization across LATAM.

• Streamlined workflows for client-supplied assets across premium properties Company

• · Monitoring and update TV programming content for Nickelodeon shows across Mexico and
• Centroamerica, ensuring high-quality and relevant programming for the audience.
• · Implement Media Planning Strategy for promotion.
• · Deliver an exceptional television experience for both viewers and advertisers through careful planning and effective content management.
• · Overseeing daily schedule logs: daily reviews, providing feedback for optimal content and
• promo placement for performance and flow.
• · Deliver programming recommendations in a trend form including competitive insights.

• · Support daily advertising sales operations for Television channels across LATAM region.
• · Elaborate strategic content planning maintaining brand guidelines and consistency across the various ad materials.
• · Manage contract files and copyrighting documentation, maintaining system records.