Vicente Cardenas Manzanares
Account Manager
Monterrey
Summary
Dynamic and results-oriented Account Manager with extensive over 6 years of experience in partnership development and sports marketing. Fluent in Spanish and English, with a proven track record in managing high-profile sports sponsorships and activating partnerships. Adept at client relationship management, strategic planning, and event coordination. Passionate about football and the LATAM sports market, with a strong understanding of cultural relevance and engagement strategies.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Partnership Development Executive
Club Tigres
11.2023 - Current
- Spearhead the development and implementation of strategic partnerships to enhance the club's brand and expand its influence.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Oversee brand alignment and activation initiatives, ensuring visibility and engagement.
- Implement revenue-generating strategies through innovative partnerships, contributing to the club's financial success.
Brand Experience Manager
PERCASSI
4 2023 - 8 2023
- Led operations at Nike's flagship store, aligning store activities with global brand initiatives.
- Accomplished multiple tasks within established timeframes.
- Conducted performance analysis and provided insights to Nike and Percassi for continuous improvement.
Business Development Manager
Mucho
3 2022 - 3 2023
- Expanded Mucho's international presence by securing global partnerships, including the agency's first with an Asian company.
- Managed client relationships, ensuring tailored solutions that exceeded expectations.
- Adapted communication strategies to build effective cross-cultural partnerships.
Senior Brand Executive
Brands&People
04.2021 - 03.2022
- Managed branding projects for clients like Coppel and Innovasport, contributing to their market positioning and growth.
- Ensured alignment of promotional activities with overall business objectives for maximum impact on revenue growth.
- Collaborated with cross-functional teams to develop innovative marketing materials for increased brand visibility.
Account Manager
Blu Creative Agency
11.2020 - 03.2021
- Developed and executed marketing campaigns for local brands, helping them compete against global competitors.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Boosted client retention by developing and implementing comprehensive account management strategy.
Partnerships Manager (Intern)
Play the Game Agency
02.2020 - 07.2020
- Contributed to the activation of partnerships in the Esports sector, including collaborations with Crown Sports Nutrition and MAD Lions.
Business Development Manager
OYO
01.2019 - 01.2020
- Developed and executed market entry strategies for OYO Rooms in Northern Mexico.
Business Management Intern
4S Real Estate
02.2016 - 12.2018
- Conducted market research and assisted in project coordination.
Education
Postgraduate Degree in Sport Marketing and Management (Blended) -
Johan Cruyff Institute
Barcelona, Spain 01.2020 - 05.2020
Diploma of Education in Sports Marketing - undefined
Universidad de Monterrey
Monterrey, Nuevo León 05.2019 - 05.2019
Bachelor of Business Administration (BBA), Marketing Management - undefined
Universidad de Monterrey
Monterrey, Nuevo León 08.2014 - 05.2018
Skills
Fluent in Spanish and English
Strong account management and partnership activation
Creative campaign development and presentation
Event planning and execution
Budget management and invoicing
Digital marketing and social media platforms
Deep understanding of Latin American football and sports culture
Interest in e-Sports and gaming
Excellent organizational and time management skills
Websites
Projects and Achievements
- Successfully managed the activation of high-profile football partnerships at Club Tigres.
- Expanded Mucho’s global client base, including securing a groundbreaking partnership with an Asian company.
- Played a key role in the market entry of GNC into Mexico, contributing to its successful launch.
Timeline
Partnership Development Executive
Club Tigres
11.2023 - Current
Senior Brand Executive
Brands&People
04.2021 - 03.2022
Account Manager
Blu Creative Agency
11.2020 - 03.2021
Partnerships Manager (Intern)
Play the Game Agency
02.2020 - 07.2020
Postgraduate Degree in Sport Marketing and Management (Blended) -
Johan Cruyff Institute
01.2020 - 05.2020
Diploma of Education in Sports Marketing - undefined
Universidad de Monterrey
05.2019 - 05.2019
Business Development Manager
OYO
01.2019 - 01.2020
Business Management Intern
4S Real Estate
02.2016 - 12.2018
Bachelor of Business Administration (BBA), Marketing Management - undefined
Universidad de Monterrey
08.2014 - 05.2018
Brand Experience Manager
PERCASSI
4 2023 - 8 2023
Business Development Manager
Mucho
3 2022 - 3 2023
Similar Profiles
NOR AFFANDY SYAFIQ BIN ABDULLAHNOR AFFANDY SYAFIQ BIN ABDULLAH
Freelance Bouncer at Club rich/Drip/Rumours Beach Club/Cherry/Club HellFreelance Bouncer at Club rich/Drip/Rumours Beach Club/Cherry/Club Hell
Isaiah GhebrezghiIsaiah Ghebrezghi
Soccer Coach at Chinooks Soccer Club, Rangers Soccer Club, Sting Soccer ClubSoccer Coach at Chinooks Soccer Club, Rangers Soccer Club, Sting Soccer Club
Kiona MowattKiona Mowatt
Clubs at Dance Club, Culture Club, United Nations ClubClubs at Dance Club, Culture Club, United Nations Club
Luis Rafael Marin OrtizLuis Rafael Marin Ortiz
Foundry Area Manager at ClariosFoundry Area Manager at Clarios
Fausto Noe Tovar GarciaFausto Noe Tovar Garcia
Business Development Manager at The Ultimate Beauty LabBusiness Development Manager at The Ultimate Beauty Lab