VICTOR VEGA

Club Santos is one of Mexico's most famous soccer teams with millions of fans. As the company’s Marketing Manager, I create initiatives to grow revenue and brand exposure.

• Created full-scope marketing campaigns, from creative content to launch. Creating company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and executed comprehensive marketing plans that consistently achieved targets for brand and revenue.
• Managed marketing budget to develop and execute marketing strategies. Manage budget allocation across all paid media verticals including digital, TV, radio, print media, and outdoor advertising to maximize marketing ROI.
• Led a team of marketing professionals. Managing workflow between staff, coordinating documents, and creative material distribution.
• Devised content strategy to engage target audiences effectively.
• Coordinate with design and media teams to develop high-quality creative assets.
• Created and managed social media campaigns to increase brand engagement.
• Conducted market research to identify customer drivers and barriers, new opportunities and target markets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Continually maintained and improved company's reputation and positive image in markets served.

• Developed and implemented successful digital marketing campaigns to drive lead generation and increase revenue.
• Analyzed data such as traffic, conversions and revenue goals to find areas of improvement.
• Monitored online trends, conversations and innovations to optimize strategies.
• Managed paid media budgets and tracked campaign performance.
• Implemented SEO and Paid Search campaigns increasing traffic by 5x and lead generation by 3x.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Created and managed social media campaigns to increase brand engagement. LinkedIn team recognized our campaign as the most engaging sponsored content in MX for the Data Scientist audience and top performer in LATAM.
• Optimized email campaigns to increase open and click-through rates.
• A-B tested ad campaigns to optimize performance and drive improved ROI.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Measured and evaluated brand digital performance to present weekly findings to management.

Account Manager in one of the biggest Digital Marketing agencies in Mexico.

• Established and maintained relationships with clients to deliver successful execution of marketing initiatives.
• Created paid search and social media strategy for clients across different industries including B2B, B2C, retail, and e-commerce.
• Consult and pitch clients about digital marketing strategies to increase sales and revenue.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic. Experience leading and managing over 50 Google, Facebook, PM2 and Youtube campaigns. Overcame my targets by 40%.
• Facilitated client satisfaction and renewed customer relations to drive growth.

Promotora CESIFUT is a soccer player promotion agency.
www.gruponec.com.mx/promotoracesifut

• Community manager and video creation to promote soccer players and acquire new clients.