Vilma Campos
Cuernavaca
Summary
Results-oriented sales leader with a proven track record of driving success through empathetic leadership and strategic thinking. Skilled in building and nurturing high-performing teams, consistently motivating and inspiring colleagues to exceed targets and deliver exceptional results. Possesses a deep understanding of market trends and customer needs, leveraging extensive experience to develop innovative sales strategies that maximize revenue growth. Committed to fostering strong client relationships, excels in identifying opportunities for business expansion and delivering tailored solutions that meet and exceed customer expectations.
Overview
15
15
years of professional experience
Work History
Director of Sales & Marketing
Hyatt Regency Mexico City
2019.03 - 2023.03
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Regional Director of Sales Mexico
Hilton Hotels & Resorts
2016.06 - 2019.02
- Visited sites periodically to view service levels and adherence to global service standards.
- Produced Number reports per week to analyze job performance against team goals.
- Attended weekly meetings to discuss and optimize strategies.
- Led a team of managers to achieve consistent revenue growth through effective leadership and strategic planning.
- Increased employee retention rates with implementation of structured career development and reward system.
- Served as a mentor to emerging leaders, sharing knowledge and expertise while fostering an environment of continuous learning and growth.
- Streamlined communication channels between regional offices and headquarters, improving overall organizational coherence.
- Improved operational agility, adapting business strategies in response to changing market conditions and opportunities.
Area Director of Sales Mexico
Hilton Hotels & Resorts
2014.01 - 2016.05
- Negotiated favorable contracts with clients that resulted in long-term business opportunities while maximizing profit margins.
- Provided timely feedback on individual performances enabling staff members achieve personal career goals in addition to meeting organizational targets.
- Coordinated team efforts to exceed sales targets and expand market share within the territory.
- Acted as a liaison between the sales team and senior management, presenting monthly progress reports and suggesting improvements where necessary for better overall functioning of the department.
- Enhanced collaboration between departments such as finance, operations, and marketing for seamless execution of initiatives aimed at boosting growth rates.
- Fostered a culture of accountability within the team which contributed towards meeting set objectives consistently over time.
- Led regional workshops and conferences to promote company products, educate staff members, and strengthen industry relationships.
- Created and developed Area Sales office to increase BTS accounts portfolio
Director of Sales & Marketing
Hilton Bogota
2011.02 - 2013.12
- Successfully opened a brand new hotel in the city.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales and marketing data for improved strategies.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
Director of Sales & Marketing
Hilton Trinidad
2010.04 - 2010.11
Director of Sales Costa Rica
Hilton Hotels & Resorts
2008.01 - 2010.03
Education
Sales Masters -
Hilton University
International Business Communication -
The London School of English
United KingdomDiploma in Hotel & Tourism Management -
CONALEP
Skills
- Leadership mentoring
- Goal-oriented
- Business negotiation
- Decisive Leader
- Business and requirements analysis
Timeline
Director of Sales & Marketing
Hyatt Regency Mexico City
2019.03 - 2023.03
Regional Director of Sales Mexico
Hilton Hotels & Resorts
2016.06 - 2019.02
Area Director of Sales Mexico
Hilton Hotels & Resorts
2014.01 - 2016.05
Director of Sales & Marketing
Hilton Bogota
2011.02 - 2013.12
Director of Sales & Marketing
Hilton Trinidad
2010.04 - 2010.11
Director of Sales Costa Rica
Hilton Hotels & Resorts
2008.01 - 2010.03
Sales Masters -
Hilton University
International Business Communication -
The London School of English
Diploma in Hotel & Tourism Management -
CONALEP
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