Vishal Kumar
Application Developer
Guadalajara
Summary
I have around 9 years of work experience in the IT industry and 4.5 years relevant into Salesforce Marketing cloud.
•Expertise in understanding and managing marketing need and requirements
•Experienced in working in a development team to provide high-quality and complex solutions for clients.
•Continuously review the operating process model and adjust for speed and collaboration
•Identifying and highlight automation opportunities to improve processes
•Liaison and direct point of access between market, Marketing Operating Services and innovation team
•Understand local market needs and advise accordingly
•Maintaining the regular exchange with market CRM leads to capturing pain points and challenges. Passing these on to the right IBM stakeholders for further exploration and (where possible) resolution
Overview
9
9
years of professional experience
2
2
Languages
Work History
Application Developer
IBM De Mexico
11.2023 - Current
- Working on an international assignment for IBM De Mexico.
- Team lead and marketing campaign manager for LATAM region for Client. Managing countries - Mexico, Columbia, Ecuador, Argentina, Guatemala, Costa Rica and United States of America
- Adobe Workfront ticket management.
- Driving daily standup call.
- Participated in regular meetings with stakeholders, presenting progress updates and discussing any roadblocks encountered during development stages.
- Optimized application performance through rigorous analysis of system bottlenecks and implementing targeted solutions.
- Resolved system test and validation problems to provide normal program functioning.
- Maintained up-to-date technical knowledge, staying informed on industry trends and best practices for application development.
Strategy Consultant and Senior Business Analyst
IBM India Pvt Ltd.
06.2019 - 10.2023
- Build, develop, measure and deliver accurate audience data along with the Email content for multinational manufacturing company targeting 70+ countries
- Creating Email designs and hosting it to SFMC
- Build Data extensions with the help of SQL Query
- Build and configure journey for Email / SMS deployment
- Interface with Client managers/product owners to align on marketing campaign goal
- Create HTML Templates using Watson tool
- Build and execute audience data for assigned campaigns
- Deploying Email as well as Direct Mail campaigns
- Post campaign launch, analysis of the campaign through different matrices
- Create Segmentation in Unica consumer based
- Create queries in Watson for deployment purpose
- Customization, optimization, automation and execution of the entire campaign management process
- Mentoring team member and their work across brands.
Campaign Execution Specialist
IBM India Pvt. Ltd.
07.2015 - 05.2019
- Build, develop and deliver accurate audience data for a leading Financial Services Corporation in USA
- Provide forecasted volumes in campaign requirement sessions
- Interface with client managers/ stakeholders to align on marketing campaign object
- Create Campaign Objective documents
- Build, execute and deliver proof accurate audience data for assigned campaigns
- Provide forecasted volumes in campaign requirement sessions
- Follow peer review and quality assurance/ control steps to ensure quality of delivered target audience list
- Validate / Review the data to ensure accuracy of target audience
- Deliver data driven insights against campaigns to drive marketing strategy
- Review and Validate the Member Samples using SAS Report and Member Service Portal before the final sign off
- Perform data sign off deployed audience list to ensure quality
- Training and Mentoring New Joiners in the Team.
Education
Master of Computer Application -
Lovely Professional University (LPU)
Jalandhar, PunjabBachelor's in computer application (Hons) - undefined
Lovely Professional University (LPU)
Jalandhar, PunjabSkills
Process improvement
undefinedAccomplishments
Tools Frameworks
SFMC, IBM Unica Campaign, WCA, SAS, IBM mainframe, Business Objects
Driving License
Indian
Personal Information
- Date of Birth: 04/25
- Nationality: Indian
- Marital Status: Married
Passport
Indian
References
Available upon request
Timeline
Application Developer
IBM De Mexico
11.2023 - Current
Strategy Consultant and Senior Business Analyst
IBM India Pvt Ltd.
06.2019 - 10.2023
Campaign Execution Specialist
IBM India Pvt. Ltd.
07.2015 - 05.2019
Master of Computer Application -
Lovely Professional University (LPU)
Bachelor's in computer application (Hons) - undefined
Lovely Professional University (LPU)
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