Xavier Fernandez

+ Full account audit and management ( inventory stockflow, supply chain, PPC and keyword ranking, market % share, sales velocity and BSR, listing and images, A/B testing, deals and promotions, pricing, external traffic and brand dominance )

+ Product launching with variations ( created and implemented a launching strategy with 90% success ratio based on deep product and keyword analysis to mitigate risk )

+ Top notch networking ( thanks to years of experience, and relationships built by attending top industry events )

+ Deep data focused system ( based on only making data driven decisions, the launch, growth and maintenance phases for a product are equally successful )

+ PPC audit ( performed weekly audits to determine the main pain points affecting profitability and key metrics for the product )

+ Campaign optimization ( constantly optimized bids, budgets and keywords, created isolated campaigns for non performing keywords, restructured ad groups and created a nomenclature system for the campaigns within the account )

+ Keyword harvesting ( used different techniques to harvest high SV keywords and outlier keywords that the competition didn't use )

+ Multiple Ad testing ( tested sponsored brands, sponsored videos, DSP and external ad traffic as an alternative to sponsored products to increase visibility and revenue )

+ Budget management ( managed the ad spend budget for the whole account, using data as the primary guide for decision making )

+ Product validation ( competitor analysis, root & keyword research, market analysis, profitability analysis )

+ Software ( Used data dive, H10, Jungle Scout and Keepa to validate products conducting a full analysis )

+ Sourcing agent management ( managed the sourcing team in China and Mexico and managed projects through agencies as well )

+ Financials ( calculated landed cost, profit per unit, ROI, profit margin, fulfillment fees, storage and other variable expenses to determine product viability )

+ Strategy development ( developed a launch strategy for every product that was approved based on the gathered data and the niche )

+ A/B testing ( prior to sourcing the product, had to conduct several tests through market polls to determine market needs and develop the correct product )

• Verified work aligned with service levels agreed and client requirements.
• Reviewed invoices, payment requests, advance requests, expense reimbursements, and proper coding, prior to approval.
• Researched, analyzed, and projected market data for potential markets.
• Engaged with customers to build business relationships.
• Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.

• Conducted evaluations of equipment and machinery to verify optimal performance and efficiency.
• Collaborated with cross-functional teams to develop and implement process changes.
• Led root cause analyses to identify and address problems in industrial production.