YEIMY MILENA ANGARITA RIVERA
CHICAGO
Summary
International Trade Specialist with over 10 years of experience in marketing, business development, and customer loyalty strategies at both national and international levels. Proven expertise in identifying market opportunities, designing and executing digital marketing campaigns, and implementing customer retention programs that drive sustainable business growth. Skilled in leading business development initiatives, building strategic partnerships, negotiating with international clients and suppliers, and positioning brands in competitive markets. Results-driven, with strong analytical skills, intercultural communication abilities, and a continuous improvement mindset. Customer-focused approach, combined with up-to-date knowledge of digital tools, CRM systems, and data analysis, enables her to drive commercial innovation and strengthen brand presence in globalized environments.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Commercial Director
CO – MOTOR S.A.S
06.2022 - 09.2023
- Developed and closed long-term commercial contracts with key national clients, maintaining a 95% portfolio retention rate.
- As Commercial Director, I implemented business strategies that increased company sales by 12%.
- Optimized the product portfolio by eliminating low-turnover and introducing high-demand, high-margin spare parts, resulting in improved inventory efficiency and profitability.
- Reported monthly sales quota results directly to General Management.
Commercial Director
TECSIL S.A
06.2011 - 05.2022
- Company Overview: Multinational Representative at Dow Corning, specializing in Silicones for Construction Systems.
- Led a cross-functional team to increase monthly recurring revenue (MRR) by 35% through targeted SaaS and B2B subscription sales strategies.
- Led the development and implementation of a CRM system to improve tracking of business opportunities and customer retention.
- Directed and coordinated over 40 corporate meetings, training sessions, and industry events (including trade fairs and conferences), achieving a 20% increase in client engagement and generating new business opportunities.
- Supervised catering, event logistics, and hospitality operations for companies, improving customer satisfaction by 45% through effective complaint management and service excellence.
- Strengthened strategic partnerships by organizing high-impact corporate events that positioned the company as a key industry player.
- Implemented continuous improvement initiatives in customer service processes, resulting in reduced complaints by 30% and higher retention rates.
- Reduced the overdue accounts portfolio by 20% through the implementation of stricter credit policies and active collections management.
- Designed a performance indicator control system that enabled the development of key strategies for sales growth.
- Designed and implemented key performance indicators to evaluate the commercial team's performance, boosting productivity by 18%.
- Analyzed customer data, market trends, and performance reports to identify new business opportunities and adjust sales strategies.
- Developed customer training programs focused on cost-benefit best practices, backed by company-issued certification.
- Achieved the opening of new sales points and a 25% growth in the Bogotá Zone compared to the 2011–2022 period.
- Successfully implemented the Occupational Health and Safety Management System (SG-SST), achieving a 40% reduction in workplace incidents within one year.
- Strengthened emergency protocols and documentation in accordance with OSHA, ensuring effective drill response.
- Streamlined administrative processes, reducing response times by 25% and improving operational efficiency.
Marketing and Sales Manager
REVESTIMIENTOS DE COLOMBIA S.A.S
09.2006 - 01.2010
- Led the ISO 9001:2015 , ISSO 14000:2009 recertification process.
- Successfully led a cross-functional team of 20 people —including Sales Executives, Point-of-Sale Coordinators, and Assistants, driving the achievement of commercial goals and contributing significantly to company growth.
- Expanded the national distributor network by 30%, improving geographic coverage and delivery times.
- Built strong relationships with stakeholders across sales, logistics, and finance to ensure operational alignment.
Education
Bachelor’s degree - Business Administration, International Trade, Marketing
ANTONIO NARIÑO UNIVERSITY
04-2003
Skills
- Market & Data Analysis (POS, supply chain, segmentation)
- Ability to work in multicultural teams
- Digital Marketing & Customer Engagement
- Contract Negotiation & Client Retention
- B2B Subscription Sales
- CRM & Sales Pipeline Management
- Leadership skills and strategic decision-making
- Effective communication
- Teamwork and collaboration
- Proficiency in digital marketing tools
- ESL English Harry S Truman College (Chicago 2024 -2025) Currently studying English – intermediate level
- Marketing Digital Online Academy Benowu (Espana) 2020
- Certification in Occupational Health and Safety Management System with emphasis on OSHA standards (SENA-COL 2021)
- CRM, Microsoft Office Suite, Share point, Sai Open professional
Certification
Digital Marketing Specialization Online, IA: Academy Smartbeemo .Miami (USA 2025).
LANGUAGES
Spanish: Native
English
Professional Working
Timeline
Commercial Director
CO – MOTOR S.A.S
06.2022 - 09.2023
Commercial Director
TECSIL S.A
06.2011 - 05.2022
Marketing and Sales Manager
REVESTIMIENTOS DE COLOMBIA S.A.S
09.2006 - 01.2010
Bachelor’s degree - Business Administration, International Trade, Marketing
ANTONIO NARIÑO UNIVERSITY