Yelitza Cervantes
DIGITAL TRANSFORMATION BUSINESS CONSULTANT
Monterrey
Summary
Motivated leader dedicated to enhancing the value of any business, leveraging 13 years of expertise in continuous improvement, consulting, and project management across the services and manufacturing industries. Global experience, including living and working in Europe and the USA, has equipped with the skills to successfully lead major corporate projects. Strong digital mindset and focus on results. Specialization in change management and process redesign. Excels at guiding teams to reach objectives, consistently overcoming challenges, providing clear direction, and emphasizing best practices.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
Bank & Insurance Industry Customer Centric Head
VASS
01.2021 - Current
- Lead and oversee a portfolio of digital transformation projects across the banking and insurance sectors, driving innovation
- Facilitate discovery workshops to analyze customer processes, identify critical gaps, and design future-state strategies tailored to business goals
- Support clients throughout the project lifecycle, from definition to implementation and closure, ensuring seamless execution
- I play a key role in the pre-sales phase by helping align client goals with the right technologies in the market, ensuring a strong fit
- Mentor team members on resolving complex project challenges, offering constructive feedback, and fostering professional growth
- I conduct annual reviews according to our team’s career paths
- Spearhead Salesforce technology implementations, optimizing sales workflows and enhancing customer engagement for clients in North America and LATAM
- Manage resource allocation for high-impact projects, ensuring on-time delivery establishing clear KPIs and Roadmaps to track project success and client satisfaction
- Recently collaborated with clients such as Israel Discount Bank (New York Office), Banco del Pacífico (Ecuador), and Banregio (Mexico), to deliver tailored salesforce implementations to optimize lending and sales process
Sr. Transformation Business Consultant
VASS
11.2019 - 12.2020
- Directed multiple high-impact projects, including:
- Launched a Digital Invoicing Platform for a gas company, achieving 177K users and 5.8M USD in revenue within six months
- Initially planned as a one-year implementation, the project faced a six-month delay before my onboarding
- I led a strategic readjustment, enabling the team to go live in just two months
- Implemented the Salesforce Concierge Module for a leading bank, resulting in improved productivity and increased sales
- Defined and established the PMO department for a real estate company in Monterrey, boosting project adherence from 20% to 50% within three months
Project Management Office Head
Bosch
01.2017 - 10.2019
- Directed the North American PMO for Bosch’s Technical Services and Manufacturing Engineering, overseeing a portfolio of internal consulting projects across multiple industries
- I had to Audit any Project in USA and México
- Managed international projects, including the Smart Factory for electronic components and the largest Bosch logistics center in Mexico
- Key activities included contractor management, process standardization, and logistics flow redesigns, with an investment of 120M USD
- Acted as Agile Coach and Quality Auditor, driving continuous improvement across North America operations
- Conducted Quality Audits, delivering constructive feedback to enhance processes and outcome
- Facilitated workshops and best practice exchanges between Germany, India, Asia, and the Americas
Talent Pool Jr Manager Member
Bosch
12.2014 - 12.2016
- This highly selective program, completed within a period of two years, allowed me to rotate across four cities in two countries, including an international assignment in Germany
- I gained cross-functional expertise by working on high-impact projects in various divisions and locations:
- 1st Rotation (Mexicali, Mexico): Improved transactional processes, reducing inventory by 85% and process time by 61%
- Rolled out a governance quality initiative and implemented a supplier pull system
- 2nd Rotation (Mexico City, and Tepotzotlán): Supported the launch of a new site in Tepotzotlán, managing supplier inquiries, defining machinery specifications, and designing the PMO framework
- 3rd Rotation (Schillerhöhe, Germany): Conducted a global investment analysis, evaluating opportunities for the Americas
- Developed a growth strategy for RB Manufacturing in Mexico
- 4th Rotation (Mexico City and Toluca, Mexico): Ramped up the North America PMO, deployed an Agile strategy for Bosch plants, and executed projects during a capacity crisis
Master Black Belt
Axtel
05.2013 - 11.2014
- Trained and deployed Lean Six Sigma methodologies across Axtel’s operations
- Served as a Kaizen leader
- Managed projects focused on pre-sales process optimization, trouble ticket reduction, and value chain enhancements
- Significant projects: Pre-Sales Process Redesign and Optimization
- Value Chain Optimization (internal control)
- Developed business cases, conducted diagnostics, and analyzed data to set up a project focused on reducing trouble tickets related to FTTH technology
Lean Six Sigma Consultant
ITESM-BMGI
08.2011 - 05.2013
- Advised on Lean Six Sigma projects for major clients, including Banamex, Fresnillo, Tyson, Magna, and Continental
- Supported training programs for Black Belt, Green Belt, and Champion levels, achieving significant cost savings and process improvements
Education
Master of Science - Quality Systems and Productivity
ITESM Campus Monterrey
01.2011 - 01.2013
Bachelor’s Degree - Industrial Engineering and Systems
Instituto Tecnológico de Sonora
01.2005 - 01.2009
Skills
Proactive
Bold
Responsible
Results oriented Analytical
Team Player
Strong Communicator
Certification
Salesforce Certified, 03/2024
Training
- Salesforce Certification IA, Ongoing
- Neuro-sales, 2020
- Bosch Production System for Leaders, 2019
- Agile Coach, 2017
- Agile for executives, 2017
- LEAD Project management for executives, 2015
- Winning with Accountability, 2015
- LEAD Staffing, Interview techniques, 2015
- Lean Logistics BPS, 2015
- TTM, 2015
- VSDiA, 2015
- FMEA, 2015
- 8M, 2015
- GQS- Business Process management, 04/2014
- PMI- Adoption of project management, 06/2013
Timeline
Bank & Insurance Industry Customer Centric Head
VASS
01.2021 - Current
Sr. Transformation Business Consultant
VASS
11.2019 - 12.2020
Project Management Office Head
Bosch
01.2017 - 10.2019
Talent Pool Jr Manager Member
Bosch
12.2014 - 12.2016
Master Black Belt
Axtel
05.2013 - 11.2014
Lean Six Sigma Consultant
ITESM-BMGI
08.2011 - 05.2013
Master of Science - Quality Systems and Productivity
ITESM Campus Monterrey
01.2011 - 01.2013
Bachelor’s Degree - Industrial Engineering and Systems
Instituto Tecnológico de Sonora
01.2005 - 01.2009
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