Yennifer Flores Ceceña

• Collaborated with cross-functional teams to achieve project goals on time and within budget.
• Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
• Conducted in-depth market research for identifying new business opportunities.
• Boosted company's online presence by developing comprehensive digital marketing & ecommerce strategy:

Growing market by 60% by 2021 to 2022
2022 to 2023: 50%.
2023 to 2024: 69%.

• Maintained budget control across various digital channels ensuring optimal allocation of resources based on campaign performance metrics.
• Developed KPIs to measure success of digital marketing initiatives while continually refining strategies based on results achieved.
• Created promotional calendars outlining key events, promotions, and product launches throughout the year.
• Enhanced online customer support protocols, leading to higher customer satisfaction scores.

• Managed social media advertising campaigns to drive brand awareness, engagement, and online sales growth.
• Analyzed website data using Adobe Analytics, identifying areas for improvement and implementing necessary changes.
• Inspected landing pages, product information and checkout options to verify visual appeal, accuracy and usability.
• Implemented marketing campaigns to increase customer engagement and sales.

Paymetoh Method Implementation (MSI)

• Tested website features and functionality for optimal performance.

• Developed creative digital assets such as banners ads based on merchandising priorities; enhancing the visual appeal of online store.
• Coordinated with marketing team to create successful promotional (Julio Regalo, Buen Fin & Hot Sale campaigns), driving traffic and increasing conversions:

102% growth in Pet and Tire categories

70% growth in Toys and Sports

• Initiated partnership opportunities with complementary brands, expanding product offerings and driving incremental sales growth.
• Negotiated contracts with vendors for cost-effective purchasing terms.
• Loyalty Program , Credit Card, Dropshipping Implementation
• Optimized website navigation, enhancing usability and promoting an intuitive shopping experience for customers.
• Utilized web analytics tools to measure the effectiveness of merchandising efforts, making data-driven adjustments as needed for continuous improvement.

• • Development and implementation of marketing strategies focused on accessories market
  • Analyses the accessories’ PNUR and sales penetration per vehicle
  • Implements family pricing strategies for accessories
  • Development of benchmarking analysis and market research
  • Develops marketing strategies for the launch of new products
  • Develops and implements effective communication strategies for dealership.
  • Keeps up to date the accessories web site

POP Material to digital plataforms*

Launch "Accessorizer" to provide a new shopping experience
• Coordinates and launches the accessories promotions
• Obtain field sales and dealership input for long and short term product planning
• Provides market input (benchmarking, family pricing, etc) to support the product development process

• Negotiated contracts with vendors for marketing materials, optimizing budget allocation.
• Worked with marketing and sales to develop commercial deployment models..
• Attended marketing and sales events.
• Increased revenue by developing and implementing comprehensive sales and marketing strategies.