Websites
Summary
Languages
Skills
Work History
Accomplishments
Education
Certification
Work Preference
Timeline
Generic

Yvonne Vega

Summary

Creative and strategic marketing professional with extensive experience in developing and executing comprehensive brand strategies. Skilled in managing high-quality multimedia content, with a strong focus on storytelling and brand alignment. Proven ability to collaborate effectively across departments and with external stakeholders to drive engagement and meet business goals.

Languages

Spanish
First Language
English
Advanced (C1)
C1

Skills

  • Leadership
  • Effective Communication
  • Client Relationship Management
  • Cross-Functional Collaboration
  • Brand strategy and positioning
  • Promotional planning
  • Brand positioning

Work History

Marketing and Business Consultant

INDRA-Minsait
Mexico City
02.2023 - 04.2024
  • Collaborated with internal teams, including Marketing, Operations, and IT, to ensure alignment between marketing strategies and overall business objectives.
  • Conducted thorough analyses of clients' offline and online marketing strategies to assess their effectiveness and prepared presentations to monitor progress and results.
  • Assessed the needs and expectations of clients from major companies such as Walmart, Coca Cola, and Liverpool, establishing clear objectives for each consulting engagement.
  • Developed and analyzed over 300 marketing campaigns, coordinating cross-functional teams to train 100% of the stores within 6 months and highlighting improvements in profitability and customer loyalty.

Risk Analyst and Info Management

American Express
Mexico City
01.2022 - 01.2023
  • Responsible for analyzing and supporting the main liquidity and market risk metrics and validations within the new operational landscape in Mexico.
  • Analyzed risks in compliance with legal obligations and interests of the bank. Performed our controls to verify that bank procedures are respected.
  • Prepared reports and presentations in order to monitor the progress of operations and the corrective measures that have been implemented.

Marketing and Admission Coordinator

ITAM
Mexico City
01.2017 - 01.2022
  • Strengthened relationships with companies and prospective clients, achieving a 15% increase in enrollment.
  • Planned, developed, and coordinated marketing strategies through advertising campaigns and activities across various communication channels and promotional events (offline and online).
  • Assisted in developing and executing data-driven content strategies, identifying gaps and opportunities to enhance brand positioning, and market segmentation, which led to identifying ideal customer profiles and increasing the number of successful admissions by 20%.
  • Collaborated with cross-functional teams, including in-house Marketing, Operations, IT, and Marketing Agencies to launch over 15 digital advertising campaigns each quarter and enhance the client's main KPIs.
  • Managed the production of multimedia content for promotional campaigns, optimizing the content calendar to ensure timely execution of campaigns and updates aligned with products and promotional events.
  • Analyzed databases to prepare statistics, gain insights, and measure the positioning, impact, segmentation, and evolution of the products.
  • Supported data management and analysis for preparing reports for various rankings and international accreditations (AMBA, EQUIS, and AACSB).

Accomplishments

  • Reduced marketing campaign costs by 20% and strengthened the top-performing campaigns.
  • Strengthening relationships with companies and prospective clients, achieving a 15% increase in enrollment.
  • Identifying ideal customer profiles and increasing the number of successful admissions by 20%.
  • Supported data management and analysis for preparing reports for various rankings and international accreditations (AMBA, EQUIS, and AACSB).

Education

MBA - Marketing

Americas MBA For Executives
Mexico City

Bachelor of Science - Economics

Instituto Tecnológico Autónomo De México - ITAM
Mexico City

Certification

  • Curso Macros en Excel (Versión en Línea) - October 2021
  • Curso en Gestión Creativa de Problemas y Decisiones (Versión en Línea) - July 2020

Work Preference

Work Type

Full Time

Work Location

Remote

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programs

Timeline

Marketing and Business Consultant

INDRA-Minsait
02.2023 - 04.2024

Risk Analyst and Info Management

American Express
01.2022 - 01.2023

Marketing and Admission Coordinator

ITAM
01.2017 - 01.2022

MBA - Marketing

Americas MBA For Executives

Bachelor of Science - Economics

Instituto Tecnológico Autónomo De México - ITAM

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Yvonne Vega