Zac Campbell

JM is a luxury travel brand based in Mexico with representation in New York, London and Costa Rica.

• Created "Events by Journey Mexico" from ground up with all internal event processes, procedures, venues and vendors, marketing materials, social media, and associated strategies.
• Researched and qualified vendors and locations nationally.
• Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
• Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.
• Spearheaded and mobilized Events by JM's public relations and social media initiatives.
• Produced concept plans for high-profile corporate meetings and events.
• Coordinated travel and accommodations for event attendees.
• Implemented protocols and procedures to effectively manage planning process, control event expenditures and meet budgets
• Oversaw events in progress, answered guest questions, acted quickly to resolve problems and trained and supported 5 team members.
• Implemented contingency plans to address last-minute changes or unforeseen events.
• Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.

IEM is an event planning and event production company focusing on events with purpose. Our clients include political affiliates, educators, and industry leaders in the areas of transformational and social progressive works.

• Interacted with clients to define and understand long-term goals and strategies.
• Co-produced over 8 international events with budgets ranging from 2-4 million USD with participant and guests from 250-450 pax.
• Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
• Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
• Created and developed detailed work plans to meet business priorities and deadlines.
• Aligned closely with business owners and employees to gather information and gain operational insight.

Moody Palate and ZacLiving360.com are lifestyle brands focusing on intentional living and providing a holistic approach to private chef services.

• Established successful business by identifying market needs and developing innovative solutions.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Custom-created client menus and produced gourmet meals for overall wellness and adherence to doctor-recommended guidelines.
• Clients ranged from families and estate managers to VIPs & Royals.
• Created and implemented private chef training for our contract chefs.
• Created and monitored promotional approaches to increase sales and profit levels.
• Developed key operational initiatives to drive and maintain substantial business growth from startup to high six-figure revenue growth.
• Conducted target market research of industry competition and identified advantageous trends.
• Cultivated forward-thinking, inclusive, and performance-driven company culture to lead industry innovations.
• Defined company roles and responsibilities to establish and enhance processes.
• Directed technological improvements, reducing waste and business bottlenecks.
• Oversaw business-wide changes to modernize procedures and organization.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Cultivated company-wide culture of innovation and collaboration.
• Established and maintained strong relationships with customers, vendors, and strategic partners.
• Collaborated with outsourced legal, accounting, and other professional teams to review and maintain compliance with regulations.

• Created memorable guest experiences through design of unique hospitality concepts catered specifically toward target demographics.
• Improved staff performance by implementing comprehensive training programs focused on customer service excellence.
• Streamlined hotel and venue operations for increased efficiency through staff training and process improvements.
• Maximized event revenue by creating customized F&B packages tailored to client preferences and budgets.
• Implemented innovative solutions to enhance hotel and venue aesthetics, improving overall guest experience and satisfaction ratings.
• Elevated food quality in hotel restaurants and on-premises catering by working closely with chefs and culinary teams on menu development and presentation techniques.
• Leveraged technology investments like self-check-in kiosks or mobile apps to streamline guest interactions throughout their stay.
• Developed strategic partnerships with local businesses to provide guests with exclusive experiences and amenities.
• Introduced enhanced customer loyalty programs resulting in higher repeat visits from valued clientele.
• Optimized room layouts for maximum functionality, accommodating varied guest needs across different types of accommodations. Increased occupancy (24%) and venue rates (87%) through market research and competitive analysis of industry trends.
• Conducted regular competitor analyses which informed pricing adjustments thereby maximizing profitability without sacrificing quality.
• Generated an increase of 63% positive online reviews by proactively addressing guest concerns while maintaining professional demeanor at all times.
• Created and managed accurate venue forecasts and budgets.
• Analyzed financial performance of property and adjusted strategies or processes as needed to improve outcomes.
• Developed and implemented promotional strategies to increase occupancy and venue bookings
• Planned and executed marketing activities to improve property brand and increase revenue with in-house marketing team.
• Trained Sales staff to book large groups for weddings, seminars, conferences, and other events, providing best available room rates.

EM Vallarta is a full-service Destination Events Management and Catering Company specializing in custom social and corporate events designed specifically for clients who wish to "show up and enjoy" their custom-designed experiences. Our motto: "From the moment you land to the moment your wheels leave the runway, every detail from jet placement, and ground transportation, to all social gatherings leading up to and after the main event, you are in our expert hands"

• Started initially as a gourmet catering company, the company grew from a start-up to an award-winning catering and event business within 8 years.
• Revenues generated were from 75k the first year to high 6 figures the year it was sold. A total of over 300 events, social and corporate were produced in those 8 years.
• Awards included "Best Caterer" for 6 years running and "Top 25 Destination Wedding Planner Worldwide" in 2008.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.

• Evaluated market trends to identify emerging opportunities and inform strategic decision-making.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Developed marketing materials and campaigns to boost brand awareness and customer engagement.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Networked with other businesses and customers to increase sales opportunities and contacts.
• Developed comprehensive business plans that guided the company toward long-term success and profitability.
• Optimized supply chain management processes to reduce costs while ensuring timely delivery of products.
• Oversaw talent acquisition efforts, building diverse team of skilled professionals who contributed significantly to company's success.
• Enhanced employee satisfaction and retention by creating positive work environment with clear communication and opportunities for growth
• Created and maintained customer-centric culture to drive customer satisfaction and expand customer base.
• Evaluated suppliers to maintain cost controls and improve operations.
• Monitored key business risks and established risk management procedures.
• Expanded menu offerings to accommodate dietary restrictions, providing delicious options for all guests without compromising taste or presentation.
• Developed signature dishes that garnered positive reviews, driving increased patronage and repeat business.
• Collaborated with front-of-house staff to ensure seamless service and positive guest experiences.
• Optimized inventory management systems to minimize spoilage while maintaining adequate stock levels of essential ingredients.
• Aligned restaurant vision with brand standards, ensuring cohesive identity that resonated with target demographics.
• Improved food preparation processes by implementing time-saving techniques without sacrificing quality or consistency in final products.
• Implemented cost-effective purchasing strategies, negotiating contracts with suppliers for optimal pricing on quality ingredients.
• Established safety protocols in compliance with industry regulations to maintain clean and hazard-free workplace.
• Streamlined kitchen operations for increased efficiency and reduced food waste through strategic planning and organization.
• Created recipes and prepared advanced dishes.
• Maintained high food quality standards by checking delivery contents to verify product quality and quantity.
• Obtained fresh, local ingredients to lower grocery costs.
• Developed and cooked memorable dishes that brought new customers into establishment.
• Trained and mentored new staff members in kitchen safety, sanitation, and cooking techniques.
• Monitored food production to verify quality and consistency.
• Trained and managed kitchen personnel and supervised related culinary activities.
• Modified recipes to accommodate dietary restrictions and allergies
• Implemented food cost and waste reduction initiatives to save money.

• Negotiated high-value contracts with clients, securing profitable partnerships for company.
• Established and implemented business procedures and process improvements.
• Spearheaded successful client engagements resulting in repeat business and positive referrals from satisfied clients.
• Increased client base by implementing effective marketing strategies and fostering long-term relationships.
• Developed comprehensive business plans that led to significant revenue growth and expansion opportunities.
• Aligned business objectives with industry best practices to ensure the firm remained compliant with regulatory requirements and maintained its reputation for excellence.
• Built strong networks with key stakeholders both internally and externally to support business growth objectives.
• Managed complex projects across multiple departments, ensuring timely completion within budget constraints.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Cultivated company-wide culture of innovation and collaboration.
• Optimized design processes by implementing efficient project management tools and techniques.
• Devised sustainable design strategies that incorporated eco-friendly materials, energy-efficient solutions, and minimized environmental impact.
• Spearheaded the successful completion of high-end residential and commercial projects within budget and on time.
• Collaborated with architects and construction teams for seamless integration of interior design elements in the overall project.
• Streamlined internal processes by implementing new software applications that improved collaboration and productivity.
• Addressed client concerns promptly during the design process while maintaining open communication channels throughout the project duration.
• Efficiently juggled multiple projects simultaneously without compromising on quality or deadlines.
• Showcased expertise in various styles such as modern contemporary, traditional classic, or eclectic fusion to cater to diverse clientele preferences.
• Established strong relationships with vendors and suppliers for timely delivery of materials at competitive prices.
• Conducted thorough site visits to understand spatial constraints and opportunities for maximizing functionality and aesthetics.
• Enhanced client satisfaction by delivering innovative and creative interior design solutions tailored to their needs.
• Designed floor plans, elevations, 3D perspective views, and material boards for review and presentation.
• Determined personalized needs, tastes, and design preferences through thorough client consultations.
• Illustrated visual concepts during client presentations through detailed plans and sketches.
• Developed key client relationships, providing design solutions that met needs and budgets without compromising quality or design intent.
• Developed space planning concepts, color palette selections, and textile presentations.
• Specified appropriate products and materials to meet project objectives and design schemes.
• Produced detailed cost estimates and coordinated with vendors to deliver budget-friendly solutions.
• Transformed uninspiring areas into warm and inviting living spaces using various lighting fixtures, materials, and products.
• Defined space requirements from schematic design to construction phase and installation.
• Applied green building and environmental design into business and residential projects.
• Oversaw installation of finishes, furniture, and other design elements to control final product.
• Worked closely with contractors and vendors to improve project coordination, completing projects on time and within budget.
• Collaborated with contractors and suppliers for smooth execution of design plans.
• Presented design proposals to clients to establish clear project expectations and goals.
• Researched and stayed current on industry trends to incorporate new products into designs.

• Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
• Achieved regional sales targets through effective territory management and relationship building with key clients.
• Increased sales revenue by developing and implementing strategic plans and setting performance goals for sales team.
• Increased revenue by 26% in 12 months.
• Launched new products successfully into market, coordinating marketing initiatives and comprehensive sales campaigns.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Collaborated with marketing teams to help sales campaigns reach target audiences.
• Directed sales support staff in administrative tasks to help sales reps close deals.
• Managed accounts to retain existing relationships and grow share of business.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

• Collected room deposits, fees, and payments.
• Maintained accurate records of guest information, payments, and reservations using hotel management software systems.
• Provided exceptional service during high-volume periods or challenging situations, ensuring a seamless experience for all guests.
• Resolved guest issues promptly, resulting in positive feedback and return visits.