Dedicated professional with an 11-year proven track record in Commercial Strategy and Sales Digital Transformation within the CPG sector. Expertise creating and leading deployment execution of commercial strategies in DTS, Convenience Stores, Supermarkets and Wholes Sales Price Clubs across every business unit in PepsiCo. Ability to navigate thorough multidisciplinary teams and bridge the gap between business and technical teams. Maintaining a relentless commitment to continuous improvement and actively seeking, as well as disseminating best practices has been a constant on my professional approach.