Ariadna Montelongo

Lead the institutional communications staff.

Lead the development and and implementation of effective internal and

external communication strategies in alignment with business priorities

and best practices.

Participate in key institucional committees and represent UDEM in public

and private organizations

Develop briefings, talking points, speeches, messaging and other

materials for key audiences and spokespersons.

Media relations. Prepare detailed media activity and performance reports.

Objectives follow up and keeping track of KPI’s

Budget development and cost tracking and vendor management.

Plan and manage the design, content, and production for Institutional

material such as specialized magazines, corporate books, videos, among

other material.

Head responsibility for annual report.

Manage development of crisis response strategies, reactive statements,

FAQs and other deliverables as needed.

Lead digital and social media strategies for corporate and CSR pages

(Facebook, Twitter, Instagram and YouTube) enhancing engagement and

building positive reputation through creative content and innovative

communications strategies. Revitalized corporate social media pages and

increased “reach" by more than 100% in three months.

https://www.facebook.com/cemexmexico/

Website administrator, lead the redesign and responsive web evolution and

SEO implementation for Mexico Business Unit.www.cemexmexico.com

Develop and manage an online customer service having 97% ratio response and

100% resolved cases.Communications plans for internal clients such as Retail

sales and CSR areas. i.e. Building a “persona” that serves as a commercial

spokesperson for the company, establishing the company as a referral for any

building solution. http://cmx.to/2vOoS4U

Implement disruptive communications tools and lead projects such as virtual

reality platforms as a corporate marketing tool.

Collaborate among other world wide business units, sharing best practices and

performing as a role model.

Art direction for graphic and video materials

2017 Club del Presidente and 2016 CIMIENTO corporate employee

recognitions for an outstanding performance.

Branding and communications plan development. Content creation for

corporate papers. Airports image and ambiance. Events management

Member of the branding committee

Passengers services and advertising coordinator

Management of the passengers service offer and advertising spots

Contract management. Budgeting

2011 Innovation award winner. Member of the passenger services committee

Marketing and commercial communications coordinator

Marketing plans, annual and seasonal. Market research

Innovation development projects to enhance passenger experience

Agencies and suppliers management