Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

Astrid Elizabeth Ureño Diaz

Data Analytics
Aguascalientes

Overview

8
8
years of professional experience
1
1
Certification

Work History

Business Intelligence Specialist

Bitso
10.2023 - Current
  • Design and implement table structures in LookML (SQL-based) to support business intelligence initiatives.
  • Collaborate with various teams, including Onboarding, Marketing, and Product, to enable data-driven decision-making.
  • Develop and deliver data visualizations that effectively communicate key insights to stakeholders.
  • Conduct marketing analytics and A/B testing to optimize campaigns and strategies.
  • Build machine learning models and perform data analysis using Python and R.
  • Create and manage dashboards in Looker.
  • Identify and monitor KPIs and follow-up metrics.

Compliance Associate

Bitso
10.2021 - 10.2023
  • Resolved queries from Mexican customers with the Customer Support team (through Zendesk)
  • Performed investigations for high-profile customers on payment/settlement issues, KYC, and EDD requirements
  • Identified and escalated fraud trends through analysis of customer accounts and transaction patterns
  • Conducted data analysis to identify trends and anomalies related to compliance
  • Developed and maintained data models to track key compliance metrics
  • Generated reports, dashboards, and presentations to communicate compliance insights
  • Assisted in audits and assessments, providing data-driven insights for compliance.

Internal Controls Specialist

Sigue Money Transfer
05.2017 - 08.2019
  • Conducted risk assessments and compiled incident memos
  • Produced statistics for the FIU Compliance Departments and Internal Control department
  • Performed internal audits and tested compliance business rules
  • Verified the validity and reliability of databases for compliance.

Compliance Analyst

Sigue Money Transfer
10.2016 - 05.2017
  • Monitored transactions for AML/FT compliance
  • Filed Suspicious Activity Reports (SARs)
  • Compiled monthly compliance statistics.

Education

Master in Methods For Public Policy Analysis - Econometrics And Quantitative Economics

Centro De Investigación Y Docencia Económicas
México´
08.2019 - 8 2021

Bachelor's Degree in Economics, Econometric Analysis - Economics

Universidad De Guadalajara
Guadalajara, México´
08.2011 - 12 2015

Skills

Data Analysis: Looker, SQL, Python, R

Data Visualization: Power BI, Looker

Customer Support Tools: Zendesk

Analytics Platforms: Amplitude

Machine Learning: Machine learning models

Project Management Tools: Jira, Confluence

Compliance Tools: Chainalysis, Unit21

Data Visualization

SQL Programming

Machine Learning

Big Data Analytics

Business Intelligence Analysis

Market Analysis

Trend Monitoring

Pattern Recognition

KPI Monitoring

Python Programming

R Programming

Data Modeling

Data dashboard design

Digital Marketing Analytics

Certification

Professional Certificate in Digital Analytics, edX Professional Certificate, https://www.edx.org/certificates/professional-certificate/usmx-digital-marketing

Languages

English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)

Timeline

Business Intelligence Specialist

Bitso
10.2023 - Current

Compliance Associate

Bitso
10.2021 - 10.2023

Master in Methods For Public Policy Analysis - Econometrics And Quantitative Economics

Centro De Investigación Y Docencia Económicas
08.2019 - 8 2021

Internal Controls Specialist

Sigue Money Transfer
05.2017 - 08.2019

Compliance Analyst

Sigue Money Transfer
10.2016 - 05.2017

Bachelor's Degree in Economics, Econometric Analysis - Economics

Universidad De Guadalajara
08.2011 - 12 2015
Professional Certificate in Digital Analytics, edX Professional Certificate, https://www.edx.org/certificates/professional-certificate/usmx-digital-marketing
Astrid Elizabeth Ureño DiazData Analytics