Daniel Guevara
Data & Business Analyst | Power BI | Business Performance & Strategic Insights
Monterrey
Summary
Data & Business Analyst specialized in Power BI, SQL, and Python, focused on driving revenue insights, forecasting, and executive decision-making. Experienced in building scalable dashboards, optimizing KPIs, and leveraging AI-assisted analytics to automate workflows and enhance business performance.
Overview
5
5
years of professional experience
8
8
Certifications
Work History
Business Intelligence Specialist
Network Information Center | Tecnológico De Monterrey
01.2024 - 03.2026
- Developed 10+ Power BI dashboards and established monthly Business Reviews, delivering executive-level insights and a comprehensive view of business performance, reducing manual reporting by 40% and improving leadership visibility and annual planning accuracy.
- Built automated data pipelines integrating Salesforce Marketing Cloud (SFMC), processing 150K+ events daily and optimizing campaign performance, resulting in savings of 500K+ MXN across two quarters.
- Designed segmentation and cross-selling frameworks, identifying 200+ high-priority accounts and transforming an unstructured base of 15K+ accounts into targeted commercial strategies, reducing the focus scope by ~98% and significantly improving targeting effectiveness.
- Automated data processes using Python and ETL tools, reducing manual workflows by ~40% and enabling automated refresh through gateway integration.
Project Portfolio Leader
Network Information Center | Tecnológico de Monterrey
01.2024 - 09.2024
- Led the technical implementation of a strategic initiative at Tecnológico de Monterrey, building the end-to-end architecture in Salesforce/Fonteva, including registration flows, ticketing, discounts, and data processes.
- Contributed to scaling the initiative into a revenue-generating program, reaching up to ~10M MXN in surplus.
- Designed and automated data pipelines aligned with KPIs and business goals, reducing reporting time by over 50% and enabling real-time visibility for key stakeholders.
- Acted as both Scrum Master and technical lead, driving cross-functional execution across technology, legal, and financial workstreams.
- Facilitated deployment workshops and supported organizational adoption of the initiative across stakeholders.
Innovation and Data Manager
Network Information Center
09.2021 - 12.2023
- Managed a portfolio of strategic projects as Scrum Master, including a CI/CD initiative that improved operational efficiency by over 20%.
- Led the evolution of a digital initiative into a chatbot solution currently generating ~100K MXN in monthly transactions.
Education
M.D. - Big Data Analytics and Visualization
Universidad Internacional De La Rioja
Monterrey04-2026
Bachelor of Arts - International Relations - Focus on Data Science
Tecnológico De Monterrey
Monterrey01-2021
Skills
Analytics & Business:
Business Analytics, KPI Design, Forecasting, Data Storytelling, Commercial Intelligence
Technical:
Power BI (DAX, Power Query, Data Modeling), SQL, Python (Pandas, Automation), JQL
AI & Automation:
Prompt Engineering, AI-assisted Analytics, Workflow Automation
Tools:
Salesforce, Jira, Looker Studio, KNIME, Miro, Microsoft Excel (Advanced), PowerPoint, Qualtrics, Looker
Languages:
Spanish (Native), English (Fluent), French (Advanced), Japanese (Basic), Italian (Basic), German (Basic)
Certification
Machine Learning for Business Strategy and Decision-Making - Tecnológico de Monterrey
Timeline
Data Analysis and Visualization - Universidad Internacional de la Rioja
01-2026
Business Intelligence and Data Analytics: Generate Insights
11-2025
Machine Learning for Business Strategy and Decision-Making - Tecnológico de Monterrey
01-2025
Power BI Data Analyst Associate - Microsoft
09-2024
Business Intelligence Specialist
Network Information Center | Tecnológico De Monterrey
01.2024 - 03.2026
Project Portfolio Leader
Network Information Center | Tecnológico de Monterrey
01.2024 - 09.2024
Qualtrics Platform Essentials Certification - Qualtrics
08-2023
Customer Intelligence - Tecnológico de Monterrey
06-2023
Scrum Fundamentals - SCRUM Study
02-2022
Innovation and Data Manager
Network Information Center
09.2021 - 12.2023
Design Thinking for Innovation - University of Virginia
06-2021
M.D. - Big Data Analytics and Visualization
Universidad Internacional De La Rioja
Bachelor of Arts - International Relations - Focus on Data Science
Tecnológico De Monterrey