Fernanda Lugo
Marketing And Training Specialist
Aguascalientes
Summary
Training professional in sexual wellness, sexology, and mental health field, prepared to design and deliver impactful training programs that drive organizational success. Proven track record in creating engaging content and facilitating dynamic workshops that align with company objectives. Known for fostering collaborative team environment and adapting to evolving business needs.
Overview
8
8
years of professional experience
3
3
Languages
Work History
Training Specialist
Sensuality Toys
03.2023 - Current
- Designed interactive e-learning modules for remote employees, expanding access to training resources and fostering a culture of continuous learning.
- Developed lesson plans, instructional materials and written practice tests for sexology and technical product training courses.
- Collaborated with department managers to identify skill gaps and develop targeted training interventions.
- Prepared videos for online and remote instruction.
- Increased employee retention through engaging and relevant training sessions tailored to individual needs.
Market Research Analyst
Start Engine Consulting
01.2019 - 09.2022
- Identified emerging markets by analyzing demographic data, enabling targeted marketing efforts for increased revenue growth.
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
- Assisted in the development of consumer personas by gathering qualitative data through interviews and focus groups, enhancing brand positioning efforts.
- Developed customized questionnaires for various research initiatives, ensuring relevant results were collected efficiently and accurately.
- Streamlined data collection processes by implementing efficient survey methodologies.
Research Assistant
Universidad Autónoma De Aguascalientes
01.2017 - 11.2018
- Monitored project timelines, ensuring timely completion of tasks while maintaining high-quality output.
- Synthesized complex information into clear summaries to make findings accessible to diverse audiences.
- Contributed to the publication of research articles in peer-reviewed journals, showcasing expertise in various topics.
- Utilized statistical software for data analysis, generating accurate insights into complex datasets.
Education
Bachelor of Science - Clinical Psychology
Universidad De Estudios Avanzados
Aguascalientes, Mexico 05.2001 -
Bachelor of Science - Sociology
Universidad Autónoma De Aguascalientes
Aguascalientes, Mexico 05.2001 -
Skills
Training program development
Classroom expertise
Online training experience
Virtual training
Human resources
Technical training
Performance assessment
Employee development
Cross-cultural training
Training delivery
Timeline
Training Specialist
Sensuality Toys
03.2023 - Current
Market Research Analyst
Start Engine Consulting
01.2019 - 09.2022
Research Assistant
Universidad Autónoma De Aguascalientes
01.2017 - 11.2018
Bachelor of Science - Clinical Psychology
Universidad De Estudios Avanzados
05.2001 -
Bachelor of Science - Sociology
Universidad Autónoma De Aguascalientes
05.2001 -
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