Fernando Martínez Rosales
Industrial Engeneering
Summary
Experienced Key Account Manager with 13 years. Managed top clients in self-service, e-commerce, departments, traditional, and price clubs. Committed to delivering exceptional results through effective negotiation skills, strategic planning, analysis, and agile decision-making. Adept at building strong client relationships to drive business growth and exceed targets.
Overview
13
13
years of professional experience
1
1
year of post-secondary education
1
1
Language
Work History
KAM Sr. Traditional Channel
Samsung Electronics Mexico
02.2022 - Current
- Collaborated with cross-functional teams to develop customized solutions for clients'' unique needs.
- Developed and executed strategic account plans for sustainable growth and profitability.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Planning and forecasting based on sell in / sell out / inventory (PSI)
- Develop a cross categories business (Eco system)
KAM Sr. Modern Trade
EDGEWELL PERSONAL CARE
06.2020 - 06.2021
- Responsible of Modern trade clients: Chedraui, City fresko, Sam´s Club, Costco, Amazon
- Design and implementation of the commercial the strategy per client
- Construction and presentation of the annual JBP establishing growth of the objectives, promotional activity innovation and additional exhibitions
- Strategic planning according of the seasonal bets
- Omnichannel portfolio optimization: images, descriptions, keywords to the correct publication on the customer platform
KAM Sr. E COMMERCE
L´OREAL MEXICO
03.2017 - 02.2020
- Responsibility of the e- commerce channel starting the business with the main pure players (Amazon & Mercado Libre) and optimizing the e- tailers (WM, Liverpool, Chedraui, Soriana, Coppel, HEB), from the negotiations commercial and logistics conditions
- Development of the particular strategy per client, cataloging of the complete portfolio ( +2,500 sku's) and implementation of the digital tools and KPIs
- Planning and forecasting the annual business
- Detailed build and implement the JBP
- 2 headcount (1 KAM e-comm y 1 KAM based on Mty)
KAM Sr. Price clubs, convenience, HEB
L´OREAL MEXICO
01.2016 - 03.2017
- Responsible within the mass de Mass Consumption products division of the club and convenience cannel (Sam´s, Costco, City Club, Oxxo, HEB)
- In charged of the detailed construction and presentation of the annual JBP in conjunction with the client, establishing growth objectives, promotional activity, innovation and additional exhibitions
- Forecast and annual commercial planning, as well as the promotional investment budget with a focus on profitable growth
- 1 KAM as a direct report set in Monterrey
KAM Walmart & Sam´s
CLOROX DE MEXICO
04.2014 - 01.2016
- Commercial relationship for Walmart & Sam´s club
- Construction and presentation of the JBP
- Design and execution the promotions, additional exhibitions and innovations
KAM self-service
CLOROX DE MEXICO
01.2012 - 04.2014
- Administration and commercial relationship with the main self-service customers such as: Comex, Chedraui, Costco
- Commercial planning per client annually
- Responsible of the 3 categories of the company
Education
Master - Business Administration
UNAM Ciudad Universitaria
CDMX 01.2017 - 05.2017
Bachelor degree - Industrial engineering
UVM Lomas verdes
Estado de México 01.2011 - 05.2011
Personal Information
Age: 37
Timeline
KAM Sr. Traditional Channel
Samsung Electronics Mexico
02.2022 - Current
KAM Sr. Modern Trade
EDGEWELL PERSONAL CARE
06.2020 - 06.2021
KAM Sr. E COMMERCE
L´OREAL MEXICO
03.2017 - 02.2020
Master - Business Administration
UNAM Ciudad Universitaria
01.2017 - 05.2017
KAM Sr. Price clubs, convenience, HEB
L´OREAL MEXICO
01.2016 - 03.2017
KAM Walmart & Sam´s
CLOROX DE MEXICO
04.2014 - 01.2016
KAM self-service
CLOROX DE MEXICO
01.2012 - 04.2014
Bachelor degree - Industrial engineering
UVM Lomas verdes
01.2011 - 05.2011
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