Horacio Macalpin
Business Development Representative
Mexico City
Summary
Passionate graduate in International Commerce with a strong focus on international relations, sales, B2B relations, and customer service. Experienced in prospecting, public relations, and event organization across industries such as hospitality, cruises, travel agency, and aviation. Proven track record as a prominent collaborator with expertise in identifying new business opportunities and fostering client relationships. Utilizes strategic planning and negotiation skills to drive growth and meet company objectives while ensuring sustained client satisfaction as a qualified Client/Account Manager. Demonstrated success in driving sales growth through effective communication and collaboration, implementing strategic initiatives to support company objectives.
Overview
22
22
years of professional experience
4
4
years of post-secondary education
8
8
Certifications
2
2
Languages
Work History
Business Development Representative
Salescode
09.2023 - Current
- Exceeded sales quotas by actively engaging in sales activities for projects like Devicenow and Paessler at Salescode.
- Collaborated with the renewals team to ensure client satisfaction and drive revenue growth.
- Developed strong communication and negotiation skills while working remotely in Ciudad de México, México.
Account Manager
CWW México
01.2023 - 09.2023
- Account Manager at CWW México, I had the privilege of representing both the Illinois Tourism Office and the Chicago Tourism Office.
- I organized and conducted FAM trips, provided training to travel agencies, and negotiated comarketing opportunities.
- Through these experiences, I honed my negotiation skills and deepened my expertise in destination representation.
VCS
Amazon
01.2022 - 01.2023
- Track lost packages, provide personalized customer service and follow up on delivery to ensure customer satisfaction.
- Assist customers in obtaining refunds and educate them on self-service options for a seamless experience.
Sales and Operations Director
Stardeviaje.com
03.2019 - 01.2022
- Establish business relationships with service providers such as wholesale operators, hotels and DMCs.
- Control the sales process to direct customers, monitoring requirements, collections, changes and refunds.
- Attention to corporate accounts, issuance and reservation of services, administration, preparation of account statements and collection.
- Content development for digital campaigns.
- Supervision of the sales and reservations team.
- Payment to suppliers, expense control and account clearing.
Program Manager
Carlson Wagonlit Travel
12.2016 - 12.2018
- Managed client portfolios, developed business plans, and ensured profitability for Carlson Wagonlit Travel in México.
- Analyzed spending behavior, negotiated supplier contracts, and ensured quality service delivery.
- Delivered KPI and SLA reports to enterprise accounts, highlighting strong communication and analytical skills.
Commercial Account Manager
Grupo Mexjal
02.2016 - 11.2016
- Prospecting for new accounts, consolidator ticket sales, tourist packages, Installation of Saber and Cross-systems, affiliation with TAR Airlines, visits to Travel and Corporate Agencies.
Sales Manager
Pullmantur
03.2014 - 11.2015
- Advice, monitoring and problem solving of assigned accounts.
- Organization and participation in inspection visits, delivery of product seminars and training of reservation systems (CMO).
- Organization and participation in promotional events and fairs.
- Development of promotional campaigns shared with wholesale operators.
- Weekly visits to retail agencies.
Group sales manager
Marriott Hotels
11.2010 - 09.2013
- Group Sales Manager in the Corporate Office for the CasaMagna Puerto Vallarta, CasaMagna Cancún and JW Marriott Cancún Hotels.
- Management of corporate accounts and intermediaries.
Sales Associate
Sandler Training Reforma 222
07.2009 - 05.2010
- Sales. Customer service, prospecting.
- Design of electronic and traditional promotional campaigns.
- Translation of training materials.
- Presentations, budgets. Exhibitions, events and search for new clients.
Manager Mexico City Branch
California Alliance
05.2007 - 07.2009
- Manager / Representative of the Guadalajara headquarters in Mexico City.
- Public relations between associates and travel agents in the area.
- Coordinator of familiarization trips to the south of the State of California, United States.
- Press management and event organization.
Reservations agent
American Airlines
05.2003 - 05.2007
- Aadvantage Reservations Agent in the International area.
- Feeding Reservation Systems, supervision and quality verification in customer service.
- Reservations, ticketing, customer service.
Education
Bachelor's degree - International business
Universidad Del Valle de Atemajac (UNIVA)
01.1999 - 01.2003
Skills
- Management
- Sales & Marketing
- Teamwork
- Microsoft Office
- SABRE
- SFA Web
- Cruise Match (CMO)
- Google Suite
- Hubspot
- Salesforce
Websites
Certification
Fundamentos de Marketing Tradicional y Digital.
Timeline
Business Development Representative
Salescode
09.2023 - Current
Account Manager
CWW México
01.2023 - 09.2023
VCS
Amazon
01.2022 - 01.2023
Sales and Operations Director
Stardeviaje.com
03.2019 - 01.2022
Program Manager
Carlson Wagonlit Travel
12.2016 - 12.2018
Commercial Account Manager
Grupo Mexjal
02.2016 - 11.2016
Sales Manager
Pullmantur
03.2014 - 11.2015
Group sales manager
Marriott Hotels
11.2010 - 09.2013
Sales Associate
Sandler Training Reforma 222
07.2009 - 05.2010
Manager Mexico City Branch
California Alliance
05.2007 - 07.2009
Reservations agent
American Airlines
05.2003 - 05.2007
Bachelor's degree - International business
Universidad Del Valle de Atemajac (UNIVA)
01.1999 - 01.2003
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