Summary
Overview
Work History
Education
Skills
References
Demo Reel
Accomplishments
Certification
Languages
Websites
Timeline
Generic
Jimena Serrano

Jimena Serrano

Atizapan

Summary

Dedicated and focused project management specialist with several years of experience excelling at prioritizing, completing multiple tasks simultaneously and following through to achieve project goals. Flexible, detail-oriented and adaptive team player with expertise in equipment operation, staff training and development, customer service and process improvements.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Project Manager Sr.

Canvas Worldwide México, Innocean MX
05.2024 - 07.2025
  • Localized corporate branding from Canvas Worldwide US to Mexico, developing websites and guides.
  • Tailored global processes to meet specific requirements of Mexican media teams.
  • Streamlined inter-departmental workflows to improve overall productivity.
  • Introduced collaborative tools for offline, online, and business intelligence media teams.
  • Implemented project management tools for improved collaboration and reporting.

Project Manager Sr.

Publicis Media Content & Digitas
02.2019 - 05.2024
  • Led cross-functional teams to deliver projects on time and within budget.
  • Provided guidance to team members regarding tasks assigned to them.
  • Led meetings with internal team members, consultants and contractors.
  • Developed project plans and timelines to ensure efficient workflow.
  • Coordinated with clients to gather requirements and address concerns.
  • Facilitated regular meetings to track project progress and resolve issues.
  • Executed photography and video direction for multiple clients, including Audi Latam and Genomma Lab.
  • Created compelling visual narratives to support campaign initiatives for Be The Match México.
  • Oversaw image development processes to enhance brand visibility and engagement.

Project Manager

Colloquial & Mirum
05.2016 - 09.2017
  • Managed integration projects with clients and spokespeople to enhance brand visibility.
  • Led creative development efforts for social media outreach and platform engagement.
  • Supervised production teams comprised of photographers, videographers, stylists, and makeup artists.

Project Manager

Starcom Mediavest Group
12.2010 - 05.2015
  • Directed project management initiatives involving clients, spokespersons, and celebrities for brand integrations.
  • Crafted storyboards and wrote compelling advertisements for both television and digital media.
  • Launched audiovisual campaigns across television networks and social media channels.
  • Led production meetings with external teams to ensure quality content creation.

Education

Master - Content and audiovisual formats

UNIVERSIDAD DE VALENCIA
01.2018

Diploma - Digital Video

EDUMAC
01.2010

Bachelor's Degree - Communications

UNIVERSIDAD DEL VALLE DE MÉXICO
01.2008

Skills

  • Cross-functional collaboration
  • Problem solving
  • Agile methodology
  • Process improvement
  • Team leadership
  • Time management
  • Analytical thinking
  • Audiovisual production
  • Advanced English
  • Milestone tracking
  • Client relations
  • Task prioritization
  • Critical design review

References

  • Georgina Peñalver, +52 55 35 74 26 10, gpenalver@cnmc.mx
  • Claudia Arenas, +52 55 54 57 84 48, clauarenas@gmail.com
  • Luis Miguel Callejas, +52 55 78 05 99 30, luiscallejas4@gmail.com

Demo Reel

https://vimeo.com/253266235

Accomplishments

  • Internationalist for P&G
  • Festival of Media for P&G

Certification

  • Scrum Master
  • Power BI
  • Team Management with chatgpt

Languages

Spanish
First Language
English
Advanced (C1)
C1

Websites

Timeline

Project Manager Sr.

Canvas Worldwide México, Innocean MX
05.2024 - 07.2025

Project Manager Sr.

Publicis Media Content & Digitas
02.2019 - 05.2024

Project Manager

Colloquial & Mirum
05.2016 - 09.2017

Project Manager

Starcom Mediavest Group
12.2010 - 05.2015

Master - Content and audiovisual formats

UNIVERSIDAD DE VALENCIA

Diploma - Digital Video

EDUMAC

Bachelor's Degree - Communications

UNIVERSIDAD DEL VALLE DE MÉXICO

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Jimena Serrano