KAREN PATRICIA HERNÁNDEZ CORREA
Mexico City
Summary
I am a marketing graduate completely motivated to be part of a team where I can contribute with my knowledge, creativity, and skills, as well as develop professionally.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Influencer Marketing Manager
FCO GROUP
12.2023 - 01.2025
- Create and develop marketing campaigns
- Search, propose, and analyze profiles
- Create content proposals for brands and monthly content reports
- Contact and negotiate with talent and agencies
- Monitor and analyze content made by influencers
- Creation and development of campaigns for the Eliot Awards
General Marketing and Influencer Marketing Coordinator
FCO GROUP
01.2023 - 12.2023
- Creation and development of projects and campaigns
- Data research, target analysis and copy creation
- Implement marketing plans that include print, broadcast, and online content
- Inform marketing efforts investigating consumer behavior, market trends, and other variables
- Facilitating the communication of the area with others within the company and coordinating meetings
- Creation and development of categories of The25 Most Influential Marketing Leaders Awards.
- Creation and development of the first edition of the National Digital Leadership Index for the magazine Líderes Mexicanos.
- Creation of “Tones” media.
- Participation in development of the Addictainment Movement initiative.
Influencer Marketing Executive
FCO GROUP
02.2022 - 02.2023
- Search, propose, and analyze profiles for campaigns
- Create content proposals for brands
- Contact and negotiate with talent and agencies
- Monitor and analyze content made by influencers
Education
Master of Brand Communication -
Universidad Panamericana
Mexico City, Mexico08-2026
Bachelor of Administration And Marketing -
Universidad Panamericana
Mexico City12-2020
Skills
- Listen and observe actively
- Oral communication
- Conflict resolution
- Decision making
- Critical thinking
- Teamwork
- Leadership skills
- Tolerance to pressure
- Microsoft Office (with MOS)
- iMovie
- English
- French
Certification
- 2023 – International Marketing & Cross Industry Growth Specialization, Yonsei University, via Coursera.
- 2021 - Viral Marketing and How to Craft Contagious Contest, University of Pennsylvania through Coursera.
- 2018 - Test of English as a Foreign Language (TOEFL ITP)2017- Inbound Marketing, HubSpot Academy.
- 2016 - Test of English for International Communication (TOEIC).2014 -Microsoft Office Specialist Excel2010.
- 2013 - First Certificate in English (FCE).
- 2010 – Microsoft Office Specialist Power Point2007.
Timeline
Influencer Marketing Manager
FCO GROUP
12.2023 - 01.2025
General Marketing and Influencer Marketing Coordinator
FCO GROUP
01.2023 - 12.2023
Influencer Marketing Executive
FCO GROUP
02.2022 - 02.2023
Master of Brand Communication -
Universidad Panamericana
Bachelor of Administration And Marketing -
Universidad Panamericana
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