Summary
Overview
Work History
Education
Skills
Websites
Awards
Timeline
Generic

Lucy Estrada

Affiliate Marketing Global Coordinator
Coyoacán

Summary

Diverse background in affiliate marketing, paid social, UX design, and film production. Worked with esteemed clients like Amazon Music, Discovery Channel, and Mexican Art Curator Patricia Martín. Currently serving as an senior account manager, spearheaded the launch of the private affiliate program for Amazon Music in LATAM. Pilot program's success led to its expansion across multiple regions (US, EMEA, APAC, FRITES). Promoted as Global Affiliate Marketing strategist for 12+ countries by end of 2024. Values human connections, fosters strong relationships with clients, stakeholders, and teams.

Overview

16
16
years of professional experience
2014
2014
years of post-secondary education
2
2
Languages

Work History

Senior Account Manager

Acceleration Partners
Mexico City
01.2025 - Current

Global Coordinator for the Private Affiliate Program at Amazon Music Unlimited, overseeing a team of 12 regional managers. Responsible for developing strategy and managing client relationships.

Account Manager

Acceleration Partners
01.2022 - Current
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
  • Conducted regular account reviews to identify areas for improvement and ensure continued success.
  • Developed customized account plans for clients to help them achieve their business goals.

Senior Account Manager

LMNTUM Media
04.2019 - 01.2022
  • Streamlined account management processes, improving overall efficiency and productivity.
  • Analyzed data on client behavior patterns to inform future account management strategies, resulting in higher retention rates.
  • Developed long-lasting client relationships by providing exceptional customer service and support.

Film Producer & Account Manager

yama films
09.2017 - 06.2019
  • Managed budgets and resources effectively, ensuring timely completion of projects within allocated funds.
  • Coordinated cross-functional departments such as art direction, cinematography, costume design ensuring cohesion between all elements of the film.
  • Increased film production efficiency by streamlining pre-production processes and optimizing communication among team members.

Project Manager & UX Designer

The Cluster Agency
10.2017 - 02.2018
  • Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
  • Provided detailed project status updates to stakeholders and executive management.
  • Proved successful working within tight deadlines and a fast-paced environment.

Front of House - Google Corporate Events

Compass Group
05.2015 - 01.2017
  • Resolved guest complaints or concerns professionally and efficiently to ensure customer satisfaction.
  • Developed strong rapport with regular customers, fostering loyalty and repeat business.
  • Supported fellow staff members during busy periods by taking on additional tasks leading to improved teamwork dynamics and increased productivity.

Head of Inbound Marketing

InMusik
01.2014 - 01.2015
  • Responsibilities include devising and implementing digital marketing strategies, managing the social media communities, sourcing and creating engaging content
  • Software and applications used include Photoshop, Final Cut, InDesign, Hoot Suite, Hub Spot, Google Analytics among others

Club Concierge

Palladium Hotel Group
10.2012 - 11.2013
  • Main activities and responsibilities include presenting offers through outstanding service and actively encouraging members to upgrade to premium packages

Photographer Assistant

Assistant to Carlos Gottfried
04.2011 - 10.2011
  • Digitalized and managed medium format photographic archive
  • Responsibilities included high density scanning and retouching of photos with Adobe Photoshop as well as classifying and updating data base

Event Photographer

Electrovisiones
08.2011 - 09.2011
  • Digital Art Festival "Electrovisiones" Historic Centre Mexico City, Mexico
  • Covered the 15 events to provide photographic record for press publications and the festival´s web site

Assistant Producer and assistant editor

Come Sesos
01.2009 - 04.2009
  • Video clip "Después" by Mexican rock band Hello Sea Horse
  • Responsibilities included scouting and casting for the video
  • Animation Short Film "La Nostalgia del Señor Alambre"
  • Responsibilities included video retouch in After Effects

Education

Post graduate diploma - Contemporary Art History

Technicall course - Web Page, Digital/Multimedia and Information Resources Design

Mediatech Training Centre

Master of Science - Computer Science

Trinity College Dublin
Dublin, Ireland.
05.2015 - 01.2016

No Degree - Digital Marketing

Digital Marketing Institute
Dublin, Ireland.
05.2013 - 01.2014

Master of Arts - Digital Arts

National College of Art And Design (NCAD)
Dublin, Ireland
05.2012 - 01.2014

Skills

Digital marketing

Strategic planning

Partnership development

Operations

Business development

Goals and performance

Account management

Awards

  • Culture Ireland Travel/Exhibition Grant
  • Academic Scholarship

Timeline

Senior Account Manager

Acceleration Partners
01.2025 - Current

Account Manager

Acceleration Partners
01.2022 - Current

Senior Account Manager

LMNTUM Media
04.2019 - 01.2022

Project Manager & UX Designer

The Cluster Agency
10.2017 - 02.2018

Film Producer & Account Manager

yama films
09.2017 - 06.2019

Master of Science - Computer Science

Trinity College Dublin
05.2015 - 01.2016

Front of House - Google Corporate Events

Compass Group
05.2015 - 01.2017

Head of Inbound Marketing

InMusik
01.2014 - 01.2015

No Degree - Digital Marketing

Digital Marketing Institute
05.2013 - 01.2014

Club Concierge

Palladium Hotel Group
10.2012 - 11.2013

Master of Arts - Digital Arts

National College of Art And Design (NCAD)
05.2012 - 01.2014

Event Photographer

Electrovisiones
08.2011 - 09.2011

Photographer Assistant

Assistant to Carlos Gottfried
04.2011 - 10.2011

Assistant Producer and assistant editor

Come Sesos
01.2009 - 04.2009

Technicall course - Web Page, Digital/Multimedia and Information Resources Design

Mediatech Training Centre

Post graduate diploma - Contemporary Art History

Lucy EstradaAffiliate Marketing Global Coordinator