Octavio Andrade
Tlajomulco de Zuñiga,Jalisco
Summary
Dynamic professional with a strong foundation in leadership and mentoring, market segmentation knowledge, and promotional material design. Demonstrates a goal-oriented approach with expertise in new product launches and market research analysis. Proficient in Excel, accounting, and finance, with a proven track record in business case development and budget control. Known for persuasive communication skills and the ability to meet deadlines consistently. Aspires to leverage these competencies to drive business growth and innovation.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
Work history
Marketing Manager
Valent de Mexico
Zapopan, Jalisco
2023.03 - Current
- Developed short-, medium-, and long-term sales plans.
- Collaborated with the Finance team to calculate monthly product margins
- Conducted nationwide distributor visits to support sales initiatives and strengthen customer relationships.
- Analysed competitors' activities, keeping abreast of industry dynamics.
- Devised product launch plans for successful market entry and uptake.
- Aligned marketing objectives with business goals, ensuring coherent strategy implementation.
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
Sales representative
Valent de Mexico
Zapopan, Jalisco
2013.08 - 2023.02
- Regularly updated professional knowledge through workshops and seminars for enhanced performance.
- Provided after-sales support, enhancing customer satisfaction and loyalty.
- Coordinated with logistics team for timely product deliveries, ensuring customer satisfaction.
- Educated customers about product features and benefits, driving informed purchasing decisions.
- Collaborated with marketing department for effective promotional campaigns.
- Collected and processed payments.
- Helped resolve client problems quickly with superior customer service.
- Negotiated best-possible prices for maximised profit levels.
- Demonstrated product features and functions to engage potential customers.
Sales representative
FERMAN
Guadalajara, Jalisco
2012.12 - 2013.07
- Promoted up-sell opportunities during customer interactions, boosting overall revenue generation.
- Provided after-sales support, enhancing customer satisfaction and loyalty.
- Educated customers about product features and benefits, driving informed purchasing decisions.
- Coordinated with logistics team for timely product deliveries, ensuring customer satisfaction.
- Resolved customer concerns promptly to maintain satisfaction.
- Closely monitored weekly sales to write reports for senior leadership and streamline operational processes.
International Department Specialist
Rotam
Kunshan, Jiangsu
2010.03 - 2011.02
- Supported supply management for Mexico, U.S., South Korea, and Australia markets.
- Prepared rolling forecasts to support executive decision-making.
- Supported customers from global subsidiaries during China business visits.
- Coordinated with logistics and regulatory teams to obtain export permits from China.
- Conducted laboratory tests to determine the appropriate dosing systems for different products.
Education
Master of Business Administration - Business Administration
ITESO
Tlaquepaque / Mexico 2023.01 - 2025.06
Bachelor of Science - Agronomy
Universidad de Guadalajara
Zapopan, Mexico 2006.01 - 2009.12
Skills
- Leadership and mentoring
- Market segmentation knowledge
- Promotional material design
- Goal-Oriented approach
- New product launch
- Proficient in Excel
- Accounting and finance
- Market research analysis
- Persuasive
- Business case development
- Budget control
- Deadline-driven
Languages
English
Upper intermediate
Timeline
Marketing Manager
Valent de Mexico
2023.03 - Current
Master of Business Administration - Business Administration
ITESO
2023.01 - 2025.06
Sales representative
Valent de Mexico
2013.08 - 2023.02
Sales representative
FERMAN
2012.12 - 2013.07
International Department Specialist
Rotam
2010.03 - 2011.02
Bachelor of Science - Agronomy
Universidad de Guadalajara
2006.01 - 2009.12