Rhianon Ann Berry
Mexico City, CDMX
Summary
Tenacious and hard-working international business development professional with over 20 years' experience working across different cultures and industries in both the private and public sectors with a major emphasis in Latin America. Skilled at working under pressure and adapting to new situations and challenges to best meet company goals.
Overview
20
20
years of professional experience
Work History
Trade Commissioner Mexico, Central America
New Zealand Trade and Enterprise
Mexico City
03.2020 - Current
- Hired and developed team of 3 business development managers in Chile and managed annual operating budget of approx. US$200k
- Managed portfolio of 80+ New Zealand companies across multiple industries targeting Mexico, Central America and Caribbean markets that delivered NZD $60+ million in FY21/22 and facilitated 30 customer market entry or growth outcomes.
- Led development of Latin America Resources and Energy Strategy.
- Led business delegation to Mexico mining congresses and communicated insights to different audiences in conferences, research and interviews at news outlets.
Trade Commissioner South America
New Zealand Trade and Enterprise
Santiago
01.2012 - 02.2020
- Hired and developed team of 3 business development managers in Chile and until 2018 for 2 based in Colombia and annual operating budget of approx. US$500k
- Managed portfolio of 80+ New Zealand companies across multiple industries and South America markets that delivered yearly average of NZD $25+ million and facilitated 18 customer market entry or growth outcomes in Chile and Peru.
- Orchestrated several ministerial and business delegation visits to region and multi-customer projects.
- Led development of South America Agribusiness Strategy
- Established NZTE office in Bogota, Colombia
- For period November 2014 - July 2015 I was Acting Regional Director South America at New Zealand Trade and Enterprise. For period June - September 2017 was seconded to NZTE customer LIC Automation.
Market Development Manager
LIC Automation
Santiago
06.2017 - 09.2017
- Secondment to NZTE customer to undertake customer empathy market research using Design Thinking methodology in Dairy sectors of different South American markets
- Developed and delivered market entry strategy for South America for LIC Automation, New Zealand dairy farm automation company.
International Market Manager South America & MENA
New Zealand Trade and Enterprise
Auckland
01.2011 - 11.2012
- New Zealand based representative for teams based in Chile, Argentina, Brazil, UK, Germany, Italy, France, Spain,and United Arab Emirates.
- Represented NZTE on Latin America New Zealand Business Council and Middle East Business Council Boards.
- Built private and public sector relationships relevant to these markets of responsibility.
Business Development Manager
New Zealand Trade and Enterprise
Santiago
06.2006 - 07.2011
- Built portfolio of New Zealand companies on market entry and market growth strategies primarily in Chile market.
- Project Manager for Food Value Chain, Pasture Farming Systems and Global Agribusiness projects in South America.
- Worked with companies to leverage to CPTPP/P4 Free Trade Agreements between NZ and Chile
- Delivered high level ministerial and business delegation visit programs including meetings and engagements with public and private sector stakeholders
Strategic Projects Coordinator, Americas, ICT, Bio
New Zealand Trade and Enterprise
Auckland
09.2005 - 05.2006
- Established plan for New Zealand leveraging of P4 free trade agreement (focus on Chile)
- Project management of leveraging activities
Beachheads Project Manager
New Zealand Trade and Enterprise
Auckland
01.2005 - 09.2005
- Joint responsibility for management of NZTE's Beachheads program - network of private sector advisors - in NZ, US, UK and Singapore.
- Optimized program operations internally delivering Beachheads service to 100+ New Zealand exporters
- Supported establishment of program in UAE and Japan.
Client Manager Hamilton
New Zealand Trade and Enterprise
Hamilton
08.2004 - 12.2004
- Secondment to work with portfolio of 20+ New Zealand exporter companies in Waikato region from different sector advising them on export market development and access to NZTE's services.
Team Support Specialized Manufacturing
New Zealand Trade and Enterprise
Auckland
12.2003 - 07.2004
- Administrative services to Sector Director and team including research, presentation preparation, budgeting, forecasting and liaison with staff and clients.
Education
MBA - Digital Transformation
EGADE Business School Del Tecnologico De Monterrey
Monterrey, Mexico06.2023
MBA -
ESE Business School, Universidad De Los Andes
Santiago, Chile2019
Post Graduate Diploma - Business, International Marketing
Auckland University of Technology
Auckland, New Zealand05.2006
Level 4 Japanese Proficiency - Japanese
Japan Association of International Education
Japan2002
Diploma de Español - Spanish
Universidad De Salamanca
Spain1998
Bachelor of Arts - Geography, Spanish
University of Auckland
Auckland, New Zealand1997
Skills
- Business and International Trade Strategy
- Business and Financial Planning
- Building high performance teams
- Project Management
- Cross-Cultural Communication
- Inter-Personal Relations
- Design thinking
- Latin America knowledge and networks
- Leadership and coaching
- Change management
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Japanese
Intermediate (B1)
Portuguese
Elementary (A2)
Additional Information
- English Language Teacher and Special Programs Manager at Worldwide School of English in NZ 2002 - 2003
- English Language Teacher in Nagano, Japan for Luna International 2000 - 2002
- English Language Teacher in Samara, Russia 3 months in 2000
- Japan Exchange and Teaching Program (JET) Assistant Language Teacher in Japan 1998-2000
- AFS Intercultural Program Exchange Student in Honduras 1994
New Zealand citizen and hold permanent residency in Chile. Currently residing in Mexico. Open to relocation globally.
Timeline
Trade Commissioner Mexico, Central America
New Zealand Trade and Enterprise
03.2020 - Current
Market Development Manager
LIC Automation
06.2017 - 09.2017
Trade Commissioner South America
New Zealand Trade and Enterprise
01.2012 - 02.2020
International Market Manager South America & MENA
New Zealand Trade and Enterprise
01.2011 - 11.2012
Business Development Manager
New Zealand Trade and Enterprise
06.2006 - 07.2011
Strategic Projects Coordinator, Americas, ICT, Bio
New Zealand Trade and Enterprise
09.2005 - 05.2006
Beachheads Project Manager
New Zealand Trade and Enterprise
01.2005 - 09.2005
Client Manager Hamilton
New Zealand Trade and Enterprise
08.2004 - 12.2004
Team Support Specialized Manufacturing
New Zealand Trade and Enterprise
12.2003 - 07.2004
MBA - Digital Transformation
EGADE Business School Del Tecnologico De Monterrey
MBA -
ESE Business School, Universidad De Los Andes
Post Graduate Diploma - Business, International Marketing
Auckland University of Technology
Level 4 Japanese Proficiency - Japanese
Japan Association of International Education
Diploma de Español - Spanish
Universidad De Salamanca
Bachelor of Arts - Geography, Spanish
University of Auckland
Similar Profiles
Thomas BloomThomas Bloom
Marketing Support at New Zealand Trade and Enterprise (kiwiSaaS)Marketing Support at New Zealand Trade and Enterprise (kiwiSaaS)
Thomas BloomThomas Bloom
Marketing Support at New Zealand Trade and Enterprise (kiwiSaaS)Marketing Support at New Zealand Trade and Enterprise (kiwiSaaS)
Sonoko KOGASonoko KOGA
Policy Adviser at New Zealand Embassy (NZ Ministry of Foreign Affairs and Trade)Policy Adviser at New Zealand Embassy (NZ Ministry of Foreign Affairs and Trade)