Ruben Alba

• Generated new business opportunities, driving revenue growth and entry into strategic markets.
  • Established and monitored key KPIs, achieving sales targets and enhancing commercial performance.
  • Transformed conflict situations into loyalty-building opportunities, delivering solutions that increased customer satisfaction.
  • Fostered cross-departmental collaboration, ensuring consistent customer experience and fulfillment of commercial commitments.
  • Led operations and procedures with strategic foresight, ensuring efficiency and continuity in business objectives.

Strengthened HR with strategic policies, processes, and programs, managing a workforce of 2,100 across 7 sites.
• Institutionalized key processes in coordination with Finance, Sales, Marketing, and Operations, enhancing organizational integration and efficiency.
• Led wellness and development programs, including certifications, competency evaluations, union relations, and agreements that improved employee motivation and benefits.
• Managed health and safety initiatives, reducing occupational illnesses by 50% and disabling accidents by 80%.

• Led the Customer Service and Attention Project (SACLI), integrating key departments to ensure fast solutions and service quality.
• Redesigned the image of Patrice haircare line, achieving exponential brand growth in national and international markets.
• Developed and produced the first corporate video, trengthening brand image among employees, suppliers, and clients.
• Founded the Internal Communication department, creating information channels that aligned staff with commercial strategy.
  

• Built a national network of distributors and salespeople, achieving rapid and solid expansion of the Patrice brand across Mexico.
• Participated in the creation of a new haircare business line, expanding the product portfolio nationally and internationally, increasing sales by 80%.
• Documented administrative and commercial processes, providing operational clarity for brand expansion and strengthening franchise management.
  

• Established the brand’s technical support area, providing consistent assistance to the sales team and increasing customer loyalty and sales by over 50%.
• Developed the corporate events department, boosting brand positioning and commercial growth.
• Built strategic links between distributors, sales, and technical teams, aligning efforts to strengthen market strategies.
• Promoted technical seminars for stylists, positioning the brand as a top-of-mind reference.
• Accelerated new product development through effective coordination with involved departments.