Sales professional with more than 5 years of experience in the commercial area of Retail, Marketplace, Ecommerce, Development of B2B projects with the main wholesalers in the country and Business prospecting. Trained in logistics processes, digital marketing, market analysis, and computer management of database tools for the application of business intelligence within the organization.
Main Achievements
- Marketshare No.1 in the category of monitors at national level.
- Product development trough the main marketplaces.
- In-House share leadership in all of the accounts in charge.
- Launching of the first OLED monitor becoming the second country with more sales.
- Opening of the category in new channels such as Coppel, Sam's and City Club.
- Commercial management of the main Retail accounts in the PC Monitor category with a growth of more than 80%.
Main Activities
. Performance control and growth in E-Commerce with accounts such as Mercado Libre and Amazon.
. Development of strategic plans for the growth of key accounts.
. Market Analysis
. Forecasting
. Product Demand Management (Supply Chain Management).
. Execution of point-of-sale and online marketing strategies.
. Negotiation of commercial contracts
. Sell Out monitoring and management
. Point of sale promotions team management.
. Saleforce.com CRM Leads Management .
. Management of strategic plan for the introduction of new products to the national market.
. Promoter team management
Purchase order management of the different business verticals in the CE B2B division in the Hospitality Display, Smart Signage, PC Monitor, and Large Format Display products. Management of the commercial relationship with channels and wholesalers for product development, management of KPI's and important metrics to improve the monitoring of results as support to the sales area and for the development of growth strategies. Direct attention to the final customer, control of logistic activities, internal administrative processes, generation of software licenses such as Magic Info and Link Reach, support in sales activities by offering product to channels and creation of reports, dashboards and advanced database tools for the graphical representation of the division's results. Creation and management of opportunities in CRM Salesforce.com as well as generation of reports obtained from SAP ERP. Management of retail customers in the PC Monitor vertical, such as Amazon, Best Buy, Palacio de Hierro, Liverpool, Costco, Mercado Libre and Sears.