Pamela Martínez
Anzures
Summary
With over a decade of marketing experience, I possess expertise in developing powerful strategies to drive industry growth. Prioritizing the consumer's needs is my utmost priority as I approach every project from a holistic perspective to ensure success. My forte lies in communication strategies, particularly in devising impactful above-the-line (ATL) and below-the-line (BTL) media campaigns that seamlessly align with strategic business goals.
Overview
10
10
years of professional experience
Work History
Events & Brand Manager | Consumer Electronics
SAMSUNG ELECTRONICS MEXICO
10.2017 - 01.2024
- Brand management and use for consumer electronics Planning, production, and execution of ATL media materials (OOH, DOOH, Special Activations)
- Development and implementation of Regional and Global strategies Development of One Samsung Campaigns (Regional & Global) Launching events for Consumer Electronics Division (Responsible for creating, managing, and overseeing the entire event from start to finish)
- Defining business objectives for the event
- Budget management and maximization of resources to achieve complete executions
- Negotiation with suppliers and agencies
- Administrative process
- Development of the creative concept of the event and experiences for amplification moments
- Minute-by-minute planning for event journeys and experiences
- Event call categorization according to target
- Co-MKT, Development of specific communication strategy with retailers (ATL, BTL, and digital formats)
- Negotiations and alliances with retailers for activations and special events (Palacio de Hierro, Gaming Fest by Liverpool)
- Alliances with strategic partners for brand amplification (XBOX, AMEX, COMEX, Design Week, Netflix, Disney, Amazon Prime, Formula1, Mexican National Team, Cinepolis, Cinemex)
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
Account Supervisor | Nissan | Interceramic | Diageo
TERAN\TBWA
01.2016 - 10.2017
- Development of communication strategies
- Shootings for POP and editorial for PR
- Productions and launching of new brand concepts
- Planning, production, and execution of digital materials for web and social media
- Video production for TV commercials
- Execution of communication plan for the final customer (chatbot)
- Conceived, developed and executed marketing communications and promotions on client's behalf, matching strategies to client marketing objectives and strategies.
- Established trust with clients by maintaining open lines of communication and promptly addressing concerns or issues.
Account Executive | Mass Consumer | Nestlé | Kellog´s | Herdez
Wunderman Thompson México
01.2014 - 01.2016
- Planning, development, and execution of productions for launches
- Creative supervision of materials, execution, and implementation of brand campaigns, promotional campaigns, and new launches
- Activations and relationships with strategic partners for product launches (Universal, Sony Music, Warner)
- Creative involvement in the design of new packaging and new product lines
- Creative coordination for product packaging relaunch (CRUNCH) in conjunction with Universal Music for the release of Enjambre's album Proaño
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
Education
Bachelor of Communications, Advertising - Communication Sciences, Advertising
Universidad Anáhuac México Norte
México12.2014
Skills
- EXECUTING:1 ACHIEVER,4 RESPONSABILITY,5 RESTORATIVE
- INFLUENCING:2 ACTIVATOR
- RELATION BUILDING:3 ADAPTABILITY
- OTHERS: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Microsoft Excel, Google Ads, Display Ads, Google SEM/SEO
- Partnership development
- Sales support
- Event coordination
- Market analysis
- Brand strategy
- Social media strategy
- Strategy development
- Sales tracking
- Marketing expertise
LANGUAGES
Native Spanish
Professional English | B2
French | B1
Training
PERSONALIZED CORPORATE COACHING Consultant | Ana Elena Espinosa5554322386
Timeline
Events & Brand Manager | Consumer Electronics
SAMSUNG ELECTRONICS MEXICO
10.2017 - 01.2024
Account Supervisor | Nissan | Interceramic | Diageo
TERAN\TBWA
01.2016 - 10.2017
Account Executive | Mass Consumer | Nestlé | Kellog´s | Herdez
Wunderman Thompson México
01.2014 - 01.2016
Bachelor of Communications, Advertising - Communication Sciences, Advertising
Universidad Anáhuac México Norte
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